I’m going to close discussion here too, alas.

Thanks for the email, Marc.

CAM

Thanks for your comments.

I agree that salespeople in many organizations are coin-operated, and that when they start thinking too much more bad happens than good. Perhaps not coincidentally, current dashboard technology has had much of its success in sales (and marketing) organizations. Even the companies that SELL dashboard technology typically don’t use it effectively except in sales and marketing, or if they do then only very recently.

My published email address is contact at monash dot com. If you want to drop me a line, please use a subject heading that is OBVIOUSLY not spam, as I traditionally get over 100 spam emails per day to wade through.

Best,

CAM

I do not agree with your vision, please let me explain a couple of reasons:
Target audience for BI tools, are specialists in “playing” with data, don’t try to explain a sales rep, or a top manager, what is a dimension and what is a fact, they don’t need to know.

However target audience for dashboards is completely different, at least in our dashboards we focus on top management, and the whole sales force.

At a sales rep level, a dashboard must be, what you call “One version of the truth”, because I believe sales rep work is to focus at sales, and use tools that help him, not to play with cube dimensions.

On the other hand, I agree that current visualization needs a boost, to help final user understand underlying data.

Following with the district managers and sales reps example you cited previously, they manage a lot of data that is intrinsically geographical, but how many ‘interactive maps’ (not just plain statical gifs) have you seen in dashboards?

That’s what we are trying to focus, making a ‘different’ dashboard tool.

Please drop me a note, if you want to take a look, I will appreciate very much your comments.

Thanks.

I’m not sure I see the similarity. Could you please explain a bit?

Thanks!

CAM

Collaborative OLAP with Tag Clouds: Web 2.0 OLAP Formalism and Experimental Evaluation

http://arxiv.org/abs/0710.2156