Comments on: EnterpriseDB grows rapidly and fires its field sales force http://www.dbms2.com/2007/12/05/enterprisedb-grows-rapidly-and-fires-its-field-sales-force/ Choices in data management and analysis Fri, 16 May 2008 19:44:07 +0000 http://wordpress.org/?v=2.5 By: Curt Monash http://www.dbms2.com/2007/12/05/enterprisedb-grows-rapidly-and-fires-its-field-sales-force/#comment-62939 Curt Monash Thu, 06 Dec 2007 03:05:10 +0000 http://www.dbms2.com/2007/12/05/enterprisedb-grows-rapidly-and-fires-its-field-sales-force/#comment-62939 I agree completely. Be transparent about the good things that you have going, then also be transparent about the bad ones so as to gain credibility for the good parts. Most alternative marketing strategies are breaking down in this skeptical age, but that one remains powerful. CAM I agree completely. Be transparent about the good things that you have going, then also be transparent about the bad ones so as to gain credibility for the good parts.

Most alternative marketing strategies are breaking down in this skeptical age, but that one remains powerful.

CAM

]]> By: Andy Astor http://www.dbms2.com/2007/12/05/enterprisedb-grows-rapidly-and-fires-its-field-sales-force/#comment-62937 Andy Astor Thu, 06 Dec 2007 02:35:36 +0000 http://www.dbms2.com/2007/12/05/enterprisedb-grows-rapidly-and-fires-its-field-sales-force/#comment-62937 Hey Curt, On your analysis, points 2 and 4 require some correction... 2. First of all, YES, these are paying customers. (The number of non-paying users is greater by orders of magnitude.) And deal size averages are actually somewhat above your estimates, but you're not terribly far off. 4. Good god. We have *not* fired the whole field sales force. We've *adjusted* the business model, not trashed it. We're in the middle of our best quarter in history, and we couldn't be there without a reasonable complement of our amazing field force. Thanks, by the way, for the compliment about our marketing. The truth is, though, that often the best marketing is simple transparency. I hope these comments help in that regard. Hey Curt,

On your analysis, points 2 and 4 require some correction…

2. First of all, YES, these are paying customers. (The number of non-paying users is greater by orders of magnitude.) And deal size averages are actually somewhat above your estimates, but you’re not terribly far off.

4. Good god. We have *not* fired the whole field sales force. We’ve *adjusted* the business model, not trashed it. We’re in the middle of our best quarter in history, and we couldn’t be there without a reasonable complement of our amazing field force.

Thanks, by the way, for the compliment about our marketing. The truth is, though, that often the best marketing is simple transparency. I hope these comments help in that regard.

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