Comments on: Netezza’s marketing goes retro again http://www.dbms2.com/2009/01/15/netezzas-marketing-goes-retro-again/ Choices in data management and analysis Thu, 09 Feb 2012 13:48:12 +0000 hourly 1 http://wordpress.org/?v=3.0.3 By: Oracle says they do onsite Exadata POCs after all | DBMS2 -- DataBase Management System Services http://www.dbms2.com/2009/01/15/netezzas-marketing-goes-retro-again/#comment-108782 Oracle says they do onsite Exadata POCs after all | DBMS2 -- DataBase Management System Services Sun, 01 Feb 2009 05:33:47 +0000 http://www.dbms2.com/?p=663#comment-108782 [...] I first asked Oracle about Netezza’s claim that Oracle doesn’t do onsite Exadata POCs, they blew off the question. Then I showed Oracle an article draft saying they don’t do [...] [...] I first asked Oracle about Netezza’s claim that Oracle doesn’t do onsite Exadata POCs, they blew off the question. Then I showed Oracle an article draft saying they don’t do [...]

]]> By: Dave http://www.dbms2.com/2009/01/15/netezzas-marketing-goes-retro-again/#comment-107782 Dave Wed, 21 Jan 2009 21:45:50 +0000 http://www.dbms2.com/?p=663#comment-107782 CAM, "All kidding aside, I think attempts to influence the structure of an evaluation are a legitimate form of marketing. I further think that many users need unbiased guidance on how to set up and conduct their evaluations" Agreed. I have a different conspiracy theory regarding offsite POCs.... Intangibles... the Mai Tai category Never underestimate the power of the "Intangibles" category on product eval matrixes. That ranking can *TRUMP* categories for price, performance, features, power consumption, ease of use, etc. Winning the Intangibles category can be easily accomplished by three weeks of in house wining and dining of the potential customer. Sales: Hmmmm... how could we get a captive audience for a few weeks?... CAM,
“All kidding aside, I think attempts to influence the structure of an evaluation are a legitimate form of marketing. I further think that many users need unbiased guidance on how to set up and conduct their evaluations”

Agreed. I have a different conspiracy theory regarding offsite POCs….

Intangibles… the Mai Tai category

Never underestimate the power of the “Intangibles” category on product eval matrixes. That ranking can *TRUMP* categories for price, performance, features, power consumption, ease of use, etc. Winning the Intangibles category can be easily accomplished by three weeks of in house wining and dining of the potential customer.

Sales: Hmmmm… how could we get a captive audience for a few weeks?…

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