June 10, 2009

Two lessons from Dataupia’s troubles

I’ve been beating my head against the wall trying to convince startups of two well-established truisms:

Maybe one or the other will learn from Dataupia’s example.


8 Responses to “Two lessons from Dataupia’s troubles”

  1. Oracle Data Warehouse Performance Issues? Solve It The Old-Fashioned Way With A Third-Party Accelerator! « Kevin Closson’s Oracle Blog: Platform, Storage & Clustering Topics Related to Oracle Databases on June 12th, 2009 4:57 pm

    […] A Third-Party Accelerator! Published June 12, 2009 oracle 0 Comments I read Curt Monash’s report on the current state of affairs at Dataupia and it got me thinking. I agree with Curt on his position toward add-on or external […]

  2. Emil Eifrem on June 14th, 2009 7:26 am

    Hi Curt,

    Could you elaborate a bit on your first point? I’m not sure exactly what you mean with “transparency/emulation features.”

    I wholeheartedly agree with your second point. It’s very consistent with our experience.


  3. Curt Monash on June 14th, 2009 12:37 pm

    I’m lumping together two kinds of technologies:

    1. Those that explicitly imitate a market-leading platform product.

    2. Those whose main selling point is that it runs over multiple market-leading platforms.

    In the 1980s, there were some huge successes selling software TO HARDWARE VENDORS that ran on multiple hardware products — Microsoft and Oracle rose to prominence that way, and Ingres was in the game too. But end-users have rarely cared much.

    As for straight emulation — I can’t think of a significant success since Amdahl emulated IBM’s mainframes. Just recently, EnterpriseDB was the “Oracle-compatible database company” — now it’s licensing off its Oracle compatibility technology and competing on a different basis. ParAccel’s “Amigo” mode hasn’t amounted to much. And so on.

  4. Jerome Pineau on June 14th, 2009 5:25 pm

    Interesting. Where is Java in that 1st case?

  5. Paul Johnson on June 16th, 2009 5:29 am

    What is the relevance of this point: “If a startup’s competitors sell directly to enterprises, an indirect sales strategy rarely succeeds.”?

    Dataupia sold directly – see Subex and ITIS press releases.

  6. Curt Monash on June 16th, 2009 5:50 am

    Dataupia described its focus to me as indirect sales.

    I agree that data mart outsourcers are a market one sells to directly, even if vendors conceive of them as an indirect channel.

  7. Daniel Weinreb on July 17th, 2009 10:18 am

    Curt, this is my guess about why EnterpriseDB Advanced Server didn’t do as well as hoped (indeed, didn’t do as well as I thought it would):

    Existing Oracle customers were not interested, I think because having made everything work with Oracle, the promise of lower prices wasn’t enough to get them to try to switch to something new and unknown. Oracle is “sticky”. DBA’s know it. Oracle DBA’s heavily influence the purchase decision, and obviously have a huge interest in keeping Oracle, for their own job security as well as their own technical comfort.

    For someone who does not already run Oracle, being Oracle-compatible is not that much of a benefit.

    Does that sound right?

  8. Curt Monash on July 17th, 2009 12:08 pm

    Yes. 🙂

    “Compatible” products are never perceived as zero-risk, zero-harm. So there’s a lot of FUD about them, led by the most knowledgeable internal experts.

    A few web-centric companies may and do just say “Ixnay on the Oracle pricing model, period, and partial compatibility is better than none at all.” But to my knowledge, “few” is the operative word.

Leave a Reply

Feed: DBMS (database management system), DW (data warehousing), BI (business intelligence), and analytics technology Subscribe to the Monash Research feed via RSS or email:


Search our blogs and white papers

Monash Research blogs

User consulting

Building a short list? Refining your strategic plan? We can help.

Vendor advisory

We tell vendors what's happening -- and, more important, what they should do about it.

Monash Research highlights

Learn about white papers, webcasts, and blog highlights, by RSS or email.