Using legal threats as an extension of your marketing is a bad idea. At least, it’s a bad idea in the United States, where such tactics are unlikely to succeed, and are apt to backfire instead. Splunk seems to actually have had some limited success intimidating Sumo Logic. But it tried something similar against Rocana, and I was set up to potentially be collateral damage. I don’t think that’s working out very well for Splunk.
Specifically, Splunk sent a lawyer letter to Rocana, complaining about a couple of pieces of Rocana marketing collateral. Rocana responded publicly, and posted both the Splunk letter and Rocana’s lawyer response. The Rocana letter eviscerated Splunk’s lawyers on matters of law, clobbered them on the facts as well, exposed Splunk’s similar behavior in the past, and threw in a bit of snark at the end.
Now I’ll pile on too. In particular, I’ll note that, while Splunk wants to impose a duty of strict accuracy upon those it disagrees with, it has fewer compunctions about knowingly communicating falsehoods itself.
1. Splunk’s letter insinuates that Rocana might have paid me to say what I blogged about them. Those insinuations are of course false.
Splunk was my client for a lot longer, and at a higher level of annual retainer, than Rocana so far has been. Splunk never made similar claims about my posts about them. Indeed, Splunk complained that I did not write about them often or favorably enough, and on at least one occasion seemed to delay renewing my services for that reason.
2. Similarly, Splunk’s letter makes insinuations about quotes I gave Rocana. But I also gave at least one quote to Splunk when they were my client. As part of the process — and as is often needed — I had a frank and open discussion with them about my quote policies. So Splunk should know that their insinuations are incorrect.
3. Splunk’s letter actually included the sentences Read more
I only have mixed success at getting my clients to reach out to me for messaging advice when they’re introducing something new. Cloudera Navigator Optimizer, which is being announced along with Cloudera 5.5, is one of my failures in that respect; I heard about it for the first time Tuesday afternoon. I hate the name. I hate some of the slides I saw. But I do like one part of the messaging, namely the statement that this is about “refactoring” queries.
All messaging quibbles aside, I think the Cloudera Navigator Optimizer story is actually pretty interesting, and perhaps not just to users of SQL-on-Hadoop technologies such as Hive (which I guess I’d put in that category for simplicity) or Impala. As I understand Cloudera Navigator Optimizer:
- It’s all about analytic SQL queries.
- Specifically, it’s about reducing duplicated work.
- It is not an “optimizer” in the ordinary RDBMS sense of the word.
- It’s delivered via SaaS (Software as a Service).
- Conceptually, it’s not really tied to SQL-on-Hadoop. However, …
- … in practice it likely will be used by customers who want to optimize performance of Cloudera’s preferred styles of SQL-on-Hadoop, either because they’re already using SQL-on-Hadoop or in connection with an initial migration.
|Categories: Business intelligence, Cloudera, Data pipelining, Data warehousing, EAI, EII, ETL, ELT, ETLT, Hadoop, SQL/Hadoop integration||4 Comments|
I talked with Cloudera shortly ahead of today’s announcement of Cloudera 5.5. Much of what we talked about had something or other to do with SQL data management. Highlights include:
- Impala and Kudu are being donated to Apache. This actually was already announced Tuesday. (Due to Apache’s rules, if I had any discussion with Cloudera speculating on the likelihood of Apache accepting the donations, I would not be free to relay it.)
- Cloudera is introducing SQL extensions so that Impala can query nested data structures. More on that below.
- The basic idea for the nested datatype support is that there are SQL extensions with a “dot” notation to let you get at the specific columns you need.
- From a feature standpoint, we’re definitely still in the early days.
- When I asked about indexes on these quasi-columns, I gathered that they’re not present in beta but are hoped for by the time of general availability.
- Basic data skipping, also absent in beta, seems to be more confidently expected in GA.
- This is for Parquet first, Avro next, and presumably eventually native JSON as well.
- This is said to be Dremel-like, at least in the case of Parquet. I must confess that I’m not familiar enough with Apache Drill to compare the two efforts.
- Cloudera is increasing its coverage of Spark in several ways.
- Cloudera is adding support for MLlib.
- Cloudera is adding support for SparkSQL. More on that below.
- Cloudera is adding support for Spark going against S3. The short answer to “How is this different from the Databricks service?” is:
- More “platform” stuff from the Hadoop stack (e.g. for data ingest).
- Less in the way of specific Spark usability stuff.
- Cloudera is putting into beta what it got in the Xplain.io acquisition, which it unfortunately is naming Cloudera Navigator Optimizer. More on that in a separate post.
- Impala and Hive are getting column-level security via Apache Sentry.
- There are other security enhancements.
- Some policy-based information lifecycle management is being added as well.
While I had Cloudera on the phone, I asked a few questions about Impala adoption, specifically focused on concurrency. There was mention of: Read more
|Categories: Benchmarks and POCs, Cloudera, Data warehousing, Databricks, Spark and BDAS, Market share and customer counts, Petabyte-scale data management, Predictive modeling and advanced analytics, SQL/Hadoop integration||4 Comments|
1. I think the next decade or so will see much more change in enterprise applications than the last one. Why? Because the unresolved issues are piling up, and something has to give. I intend this post to be a starting point for a lot of interesting discussions ahead.
2. The more technical issues I’m thinking of include:
- How will app vendors handle analytics?
- How will app vendors handle machine-generated data?
- How will app vendors handle dynamic schemas?
- How far will app vendors get with social features?
- What kind of underlying technology stacks will app vendors drag along?
We also always have the usual set of enterprise app business issues, including:
- Will the current leaders — SAP, Oracle and whoever else you want to include — continue to dominate the large-enterprise application market?
- Will the leaders in the large-enterprise market succeed in selling to smaller markets?
- Which new categories of application will be important?
- Which kinds of vendors and distribution channels will succeed in serving small enterprises?
And perhaps the biggest issue of all, intertwined with most of the others, is:
- How will the move to SaaS (Software as a Service) play out?
Parts of the business intelligence differentiation story resemble the one I just posted for data management. After all:
- Both kinds of products query and aggregate data.
- Both are offered by big “enterprise standard” behemoth companies and also by younger, nimbler specialists.
- You really, really, really don’t want your customer data to leak via a security breach in either kind of product.
That said, insofar as BI’s competitive issues resemble those of DBMS, they are those of DBMS-lite. For example:
- BI is less mission-critical than some other database uses.
- BI has done a lot less than DBMS to deal with multi-structured data.
- Scalability demands on BI are less than those on DBMS — indeed, they’re the ones that are left over after the DBMS has done its data crunching first.
And full-stack analytic systems — perhaps delivered via SaaS (Software as a Service) — can moot the BI/data management distinction anyway.
Of course, there are major differences between how DBMS and BI are differentiated. The biggest are in user experience. I’d say: Read more
|Categories: Business intelligence, Buying processes, ClearStory Data, Data mart outsourcing, Pricing, QlikTech and QlikView, Rocana, Tableau Software||Leave a Comment|
In the previous post I broke product differentiation into 6-8 overlapping categories, which may be abbreviated as:
- (Other) trustworthiness
- User experience
and sometimes also issues in adoption and administration.
Now let’s use this framework to examine two market categories I cover — data management and, in separate post, business intelligence.
Applying this taxonomy to data management:
|Categories: Buying processes, Clustering, Data warehousing, Database diversity, Microsoft and SQL*Server, Predictive modeling and advanced analytics, Pricing||2 Comments|
Obviously, a large fraction of what I write about involves technical differentiation. So let’s try for a framework where differentiation claims can be placed in context. This post will get through the generalities. The sequels will apply them to specific cases.
Many buying and design considerations for IT fall into six interrelated areas: Read more
- I’ve suggested in the past that multi-data-center capabilities are important for “data sovereignty”/geo-compliance.
- The need for geo-compliance just got a lot stronger, with the abolition of the European Union’s Safe Harbour rule for the US. If you collect data in multiple countries, you should be at least thinking about geo-compliance.
- Cassandra is an established leader in multi-data-center operation.
But when I made that connection and checked in accordingly with my client Patrick McFadin at DataStax, I discovered that I’d been a little confused about how multi-data-center Cassandra works. The basic idea holds water, but the details are not quite what I was envisioning.
The story starts:
- Cassandra groups nodes into logical “data centers” (i.e. token rings).
- As a best practice, each physical data center can contain one or more logical data center, but not vice-versa.
- There are two levels of replication — within a single logical data center, and between logical data centers.
- Replication within a single data center is planned in the usual way, with the principal data center holding a database likely to have a replication factor of 3.
- However, copies of the database held elsewhere may have different replication factors …
- … and can indeed have different replication factors for different parts of the database.
In particular, a remote replication factor for Cassandra can = 0. When that happens, then you have data sitting in one geographical location that is absent from another geographical location; i.e., you can be in compliance with laws forbidding the export of certain data. To be clear (and this contradicts what I previously believed and hence also implied in this blog):
- General multi-data-center operation is not what gives you geo-compliance, because the default case is that the whole database is replicated to each data center.
- Instead, you get that effect by tweaking your specific replication settings.
|Categories: Cassandra, Clustering, DataStax, HBase, NoSQL, Open source, Specific users, Surveillance and privacy||3 Comments|
Basho was on my (very short) blacklist of companies with whom I refuse to speak, because they have lied about the contents of previous conversations. But Tony Falco et al. are long gone from the company. So when Basho’s new management team reached out, I took the meeting.
- Basho management turned over significantly 1-2 years ago. The main survivors from the old team are 1 each in engineering, sales, and services.
- Basho moved its headquarters to Bellevue, WA. (You get one guess as to where the new CEO lives.) Engineering operations are very distributed geographically.
- Basho claims that it is much better at timely product shipments than it used to be. Its newest product has a planned (or at least hoped-for) 8-week cadence for point releases.
- Basho’s revenue is ~90% subscription.
- Basho claims >200 enterprise clients, vs. 100-120 when new management came in. Unfortunately, I forgot to ask the usual questions about divisions vs. whole organizations, OEM sell-through vs. direct, etc.
- Basho claims an average contract value of >$100K, typically over 2-3 years. $9 million of that (which would be close to half the total, actually), comes from 2 particular deals of >$4 million each.
Basho’s product line has gotten a bit confusing, but as best I understand things the story is:
- There’s something called Riak Core, which isn’t even a revenue-generating product. However, it’s an open source project with some big users (e.g. Goldman Sachs, Visa), and included in pretty much everything else Basho promotes.
- Riak KV is the key-value store previously known as Riak. It generates the lion’s share of Basho’s revenue.
- Riak S2 is an emulation of Amazon S3. Basho thinks that Riak KV loses efficiency when objects get bigger than 1 MB or so, and that’s when you might want to use Riak S2 in addition or instead.
- Riak TS is for time series, and just coming out now.
- Also in the mix are some (extra charge) connectors for Redis and Spark. Presumably, there are more of these to come.
- There’s an umbrella marketing term of “Basho Data Platform”.
Technical notes on some of that include: Read more
|Categories: Aerospike, Basho and Riak, Cassandra, Clustering, Couchbase, Databricks, Spark and BDAS, DataStax, HBase, Health care, Log analysis, MapR, Market share and customer counts, MongoDB, NoSQL, Pricing, Specific users, Splunk||Leave a Comment|
I last wrote about Couchbase in November, 2012, around the time of Couchbase 2.0. One of the many new features I mentioned then was secondary indexing. Ravi Mayuram just checked in to tell me about Couchbase 4.0. One of the important new features he mentioned was what I think he said was Couchbase’s “first version” of secondary indexing. Obviously, I’m confused.
Now that you’re duly warned, let me remind you of aspects of Couchbase timeline.
- 2 corporate name changes ago, Couchbase was organized to commercialize memcached. memcached, of course, was internet companies’ default way to scale out short-request processing before the rise of NoSQL, typically backed by manually sharded MySQL.
- Couchbase’s original value proposition, under the name Membase, was to provide persistence and of course support for memcached. This later grew into a caching-oriented pitch even to customers who weren’t already memcached users.
- A merger with the makers of CouchDB ensued, with the intention of replacing Membase’s SQLite back end with CouchDB at the same time as JSON support was introduced. This went badly.
- By now, however, Couchbase sells for more than distributed cache use cases. Ravi rattled off a variety of big-name customer examples for system-of-record kinds of use cases, especially in session logging (duh) and also in travel reservations.
- Couchbase 4.0 has been in beta for a few months.
Technical notes on Couchbase 4.0 — and related riffs — start: Read more
|Categories: Cache, Clustering, Couchbase, Data models and architecture, Databricks, Spark and BDAS, Exadata, Hadoop, MarkLogic, MongoDB, MySQL, NoSQL, Open source, Schema on need, Structured documents, Web analytics||1 Comment|