Discussion of how data warehousing and analytic technologies are applied to logfile analysis. Related subjects include:
- The use of analytic technologies to study web and network event data
As planned, I’m getting more active in predictive modeling. Anyhow …
1. I still believe most of what I said in a July, 2013 predictive modeling catch-all post. However, I haven’t heard as much subsequently about Ayasdi as I had expected to.
2. The most controversial part of that post was probably the claim:
I think the predictive modeling state of the art has become:
- Cluster in some way.
- Model separately on each cluster.
- It is always possible to instead go with a single model formally.
- A lot of people think accuracy, ease-of-use, or both are better served by a true single-model approach.
- Conversely, if you have a single model that’s pretty good, it’s natural to look at the subset of the data for which it works poorly and examine that first. Voila! You’ve just done a kind of clustering.
3. Nutonian is now a client. I just had my first meeting with them this week. To a first approximation, they’re somewhat like KXEN (sophisticated math, non-linear models, ease of modeling, quasi-automagic feature selection), but with differences that start: Read more
|Categories: Ayasdi, Databricks, Spark and BDAS, Log analysis, Nutonian, Predictive modeling and advanced analytics, Revolution Analytics, Scientific research, Web analytics||3 Comments|
The genesis of this post is that:
- Hortonworks is trying to revitalize the Apache Storm project, after Storm lost momentum; indeed, Hortonworks is referring to Storm as a component of Hadoop.
- Cloudera is talking up what I would call its human real-time strategy, which includes but is not limited to Flume, Kafka, and Spark Streaming. Cloudera also sees a few use cases for Storm.
- This all fits with my view that the Current Hot Subject is human real-time data freshness — for analytics, of course, since we’ve always had low latencies in short-request processing.
- This also all fits with the importance I place on log analysis.
- Cloudera reached out to talk to me about all this.
Of course, we should hardly assume that what the Hadoop distro vendors favor will be the be-all and end-all of streaming. But they are likely to at least be influential players in the area.
In the parts of the problem that Cloudera emphasizes, the main tasks that need to be addressed are: Read more
|Categories: Cloudera, Complex event processing (CEP), Data warehousing, EAI, EII, ETL, ELT, ETLT, Hadoop, Health care, Hortonworks, Log analysis, Specific users, Splunk, Web analytics||1 Comment|
1. I wish I had some good, practical ideas about how to make a political difference around privacy and surveillance. Nothing else we discuss here is remotely as important. I presumably can contribute an opinion piece to, more or less, the technology publication(s) of my choice; that can have a small bit of impact. But I’d love to do better than that. Ideas, anybody?
2. A few thoughts on cloud, colocation, etc.:
- The economies of scale of colocation-or-cloud over operating your own data center are compelling. Most of the reasons you outsource hardware manufacture to Asia also apply to outsourcing data center operation within the United States. (The one exception I can think of is supply chain.)
- The arguments for cloud specifically over colocation are less persuasive. Colo providers can even match cloud deployments in rapid provisioning and elastic pricing, if they so choose.
- Surely not coincidentally, I am told that Rackspace is deemphasizing cloud, reemphasizing colocation, and making a big deal out of Open Compute. In connection with that, Rackspace has pulled back from its leadership role in OpenStack.
- I’m hearing much more mention of Amazon Redshift than I used to. It seems to have a lot of traction as a simple and low-cost option.
- I’m hearing less about Elastic MapReduce than I used to, although I imagine usage is still large and growing.
- In general, I get the impression that progress is being made in overcoming the inherent difficulties in cloud (and even colo) parallel analytic processing. But it all still seems pretty vague, except for the specific claims being made for traction of Redshift, EMR, and so on.
- Teradata recently told me that in colocation pricing, it is common for floor space to be everything, with power not separately metered. But I don’t think that trend is a big deal, as it is not necessarily permanent.
- Cloud hype is of course still with us.
- Other than the above, I stand by my previous thoughts on appliances, clusters and clouds.
3. As for the analytic DBMS industry: Read more
We all tend to assume that data is a great and glorious asset. How solid is this assumption?
- Yes, data is one of the most proprietary assets an enterprise can have. Any of the Goldman Sachs big three* — people, capital, and reputation — are easier to lose or imitate than data.
- In many cases, however, data’s value diminishes quickly.
- Determining the value derived from owning, analyzing and using data is often tricky — but not always. Examples where data’s value is pretty clear start with:
- Industries which long have had large data-gathering research budgets, in areas such as clinical trials or seismology.
- Industries that can calculate the return on mass marketing programs, such as internet advertising or its snail-mail predecessors.
*”Our assets are our people, capital and reputation. If any of these is ever diminished, the last is the most difficult to restore.” I love that motto, even if Goldman Sachs itself eventually stopped living up to it. If nothing else, my own business depends primarily on my reputation and information.
This all raises the idea – if you think data is so valuable, maybe you should get more of it. Areas in which enterprises have made significant and/or successful investments in data acquisition include: Read more
|Categories: Data mart outsourcing, eBay, Health care, Investment research and trading, Log analysis, Scientific research, Text, Web analytics||5 Comments|
I’ve talked with many companies recently that believe they are:
- Focused on building a great data management and analytic stack for log management …
- … unlike all the other companies that might be saying the same thing …
- … and certainly unlike expensive, poorly-scalable Splunk …
- … and also unlike less-focused vendors of analytic RDBMS (which are also expensive) and/or Hadoop distributions.
At best, I think such competitive claims are overwrought. Still, it’s a genuinely important subject and opportunity, so let’s consider what a great log management and analysis system might look like.
Much of this discussion could apply to machine-generated data in general. But right now I think more players are doing product management with an explicit conception either of log management or event-series analytics, so for this post I’ll share that focus too.
A short answer might be “Splunk, but with more analytic functionality and more scalable performance, at lower cost, plus numerous coupons for free pizza.” A more constructive and bottoms-up approach might start with: Read more
Cassandra’s reputation in many quarters is:
- World-leading in the geo-distribution feature.
- Impressively scalable.
- Hard to use.
This has led competitors to use, and get away with, sales claims along the lines of “Well, if you really need geo-distribution and can’t wait for us to catch up — which we soon will! — you should use Cassandra. But otherwise, there are better choices.”
My friends at DataStax, naturally, don’t think that’s quite fair. And so I invited them — specifically Billy Bosworth and Patrick McFadin — to educate me. Here are some highlights of that exercise.
DataStax and Cassandra have some very impressive accounts, which don’t necessarily revolve around geo-distribution. Netflix, probably the flagship Cassandra user — since Cassandra inventor Facebook adopted HBase instead — actually hasn’t been using the geo-distribution feature. Confidential accounts include:
- A petabyte or so of data at a very prominent company, geo-distributed, with 800+ nodes, in a kind of block storage use case.
- A messaging application at a very prominent company, anticipated to grow to multiple data centers and a petabyte of so of data, across 1000s of nodes.
- A 300 terabyte single-data-center telecom account (which I can’t find on DataStax’s extensive customer list).
- A huge health records deal.
- A Fortune 10 company.
DataStax and Cassandra won’t necessarily win customer-brag wars versus MongoDB, Couchbase, or even HBase, but at least they’re strongly in the competition.
DataStax claims that simplicity is now a strength. There are two main parts to that surprising assertion. Read more
|Categories: Cassandra, Clustering, Couchbase, Data models and architecture, DataStax, Facebook, HBase, Health care, Log analysis, Market share and customer counts, MongoDB and 10gen, NoSQL, Petabyte-scale data management, Specific users||9 Comments|
Glassbeam checked in recently, and they turn out to exemplify quite a few of the themes I’ve been writing about. For starters:
- Glassbeam has an analytic technology stack focused on poly-structured machine-generated data.
- Glassbeam partially organizes that data into event series …
- … in a schema that is modified as needed.
Glassbeam basics include:
- Founded in 2009.
- Based in Santa Clara. Back-end engineering in Bangalore.
- $6 million in angel money; no other VC.
- High single-digit customer count, …
- … plus another high single-digit number of end customers for an OEM offering a limited version of their product.
All Glassbeam customers except one are SaaS/cloud (Software as a Service), and even that one was only offered a subscription (as oppose to perpetual license) price.
So what does Glassbeam’s technology do? Glassbeam says it is focused on “machine data analytics,” specifically for the “Internet of Things”, which it distinguishes from IT logs.* Specifically, Glassbeam sells to manufacturers of complex devices — IT (most of its sales so far ), medical, automotive (aspirational to date), etc. — and helps them analyze “phone home” data, for both support/customer service and marketing kinds of use cases. As of a recent release, the Glassbeam stack can: Read more
Hortonworks did a business-oriented round of outreach, talking with at least Derrick Harris and me. Notes from my call — for which Rob Bearden* didn’t bother showing up — include, in no particular order:
- Hortonworks denies advanced acquisition discussions with either Microsoft and Intel. Of course, that doesn’t exactly contradict the widespread story of Intel having made an acquisition offer.
- As vendors usually do, Hortonworks denies the extreme forms of Cloudera’s suggestion that Hortonworks competitive wins relate to price slashing. But Hortonworks does believe that its license fees often wind up being lower than Cloudera’s, due especially to Hortonworks offering few extra-charge items than Cloudera.
- Hortonworks used a figure of ~75 subscription customers. This does not include OEM sales through, for example, Teradata, Microsoft Azure, or Rackspace. However, that does include …
- … a small number of installations hosted in the cloud — e.g. ~2 on Amazon Web Services — or otherwise remotely. Also, testing in the cloud seems to be fairly frequent, and the cloud can also be a source of data ingested into Hadoop.
- Since Hortonworks a couple of times made it seem that Rackspace was an important partner, behind only Teradata and Microsoft, I finally asked why. Answers boiled down to a Rackspace Hadoop-as-a-service offering, plus joint work to improve Hadoop-on-OpenStack.
- Other Hortonworks reseller partners seem more important in terms of helping customers consumer HDP (Hortonworks Data Platform), rather than for actually doing Hortonworks’ selling for it. (This is unsurprising — channel sales rarely are a path to success for a product that is also appropriately sold by a direct force.)
- Hortonworks listed its major industry sectors as:
- Web and retailing, which it identifies as one thing.
- Health care (various subsectors).
- Financial services, which it called “competitive” in the kind of tone that usually signifies “we lose a lot more than we win, and would love to change that”.
*Speaking of CEO Bearden, an interesting note from Derrick’s piece is that Bearden is quoted as saying “I started this company from day one …”, notwithstanding that the now-departed Eric Baldeschwieler was founding CEO.
In Hortonworks’ view, Hadoop adopters typically start with a specific use case around a new type of data, such as clickstream, sensor, server log, geolocation, or social. Read more
Perhaps we should remind ourselves of the many ways data models can be caused to churn. Here are some examples that are top-of-mind for me. They do overlap a lot — and the whole discussion overlaps with my post about schema complexity last January, and more generally with what I’ve written about dynamic schemas for the past several years..
Just to confuse things further — some of these examples show the importance of RDBMS, while others highlight the relational model’s limitations.
The old standbys
Product and service changes. Simple changes to your product line many not require any changes to the databases recording their production and sale. More complex product changes, however, probably will.
A big help in MCI’s rise in the 1980s was its new Friends and Family service offering. AT&T couldn’t respond quickly, because it couldn’t get the programming done, where by “programming” I mainly mean database integration and design. If all that was before your time, this link seems like a fairly contemporaneous case study.
Organizational changes. A common source of hassle, especially around databases that support business intelligence or planning/budgeting, is organizational change. Kalido’s whole business was based on accommodating that, last I checked, as were a lot of BI consultants’. Read more
|Categories: Data warehousing, Derived data, Kalido, Log analysis, Software as a Service (SaaS), Specific users, Text, Web analytics||2 Comments|
I talk with a lot of companies, and repeatedly hear some of the same application themes. This post is my attempt to collect some of those ideas in one place.
1. So far, the buzzword of the year is “real-time analytics”, generally with “operational” or “big data” included as well. I hear variants of that positioning from NewSQL vendors (e.g. MemSQL), NoSQL vendors (e.g. AeroSpike), BI stack vendors (e.g. Platfora), application-stack vendors (e.g. WibiData), log analysis vendors (led by Splunk), data management vendors (e.g. Cloudera), and of course the CEP industry.
Yeah, yeah, I know — not all the named companies are in exactly the right market category. But that’s hard to avoid.
Why this gold rush? On the demand side, there’s a real or imagined need for speed. On the supply side, I’d say:
- There are vast numbers of companies offering data-management-related technology. They need ways to differentiate.
- Doing analytics at short-request speeds is an obvious data-management-related challenge, and not yet comprehensively addressed.
2. More generally, most of the applications I hear about are analytic, or have a strong analytic aspect. The three biggest areas — and these overlap — are:
- Customer interaction
- Network and sensor monitoring
- Game and mobile application back-ends
Also arising fairly frequently are:
- Algorithmic trading
- Risk measurement
- Law enforcement/national security
- Stakeholder-facing analytics
I’m hearing less about quality, defect tracking, and equipment maintenance than I used to, but those application areas have anyway been ebbing and flowing for decades.