1010data
Analysis of data mart outsourcer 1010data. Related subjects include:
Database SaaS gains a little visibility
Way back in the 1970s, a huge fraction of analytic database management was done via timesharing, specifically in connection with the RAMIS and FOCUS business-intelligence-precursor fourth-generation languages. (Both were written by Gerry Cohen, who built his company Information Builders around the latter one.) The market for remoting-computing business intelligence has never wholly gone away since. Indeed, it’s being revived now, via everything from the analytics part of Salesforce.com to the service category I call data mart outsourcing.
Less successful to date are efforts in the area of pure database software-as-a-service. It seems that if somebody is going for SaaS anyway, they usually want a more complete, integrated offering. The most noteworthy exceptions I can think of to this general rule are Kognitio and Vertica, and they only have a handful of database SaaS customers each. To wit: Read more
Gartner’s 2008 data warehouse database management system Magic Quadrant is out
Gartner’s annual Magic Quadrant for data warehouse DBMS is out. Thankfully, vendors don’t seem to be taking it as seriously as usual, so I didn’t immediately hear about. (I finally noticed it in a Greenplum pay-per-click ad.) Links to Gartner MQs tend to come and go, but as of now here are two working links to the 2008 Gartner Data Warehouse Database Management System MQ. My posts on the 2007 and 2006 MQs have also been updated with working links. Read more
Outsourced data marts
Call me slow on the uptake if you like, but it’s finally dawned on me that outsourced data marts are a nontrivial segment of the analytics business. For example:
- I was just briefed by Vertica, and got the impression that data mart outsourcers may be Vertica’s #3 vertical market, after financial services and telecom. Certainly it seems like they are Vertica’s #3 market if you bundle together data mart outsourcers and more conventional OEMs.
- When Netezza started out, a bunch of its early customers were credit data-based analytics outsourcers like Acxiom.
- After nagging DATAllegro for a production reference, I finally got a good one — TEOCO. TEOCO specializes in figuring out whether inter-carrier telcom bills are correct. While there’s certainly a transactional invoice-processing aspect to this, the business seems to hinge mainly around doing calculations to figure out correct charges.
- I was talking with Pervasive about Pervasive Datarush, a beta product that lets you do super-fast analytics on data even if you never load it into a DBMS in the first place. I challenged them for use cases. One user turns out to be an insurance claims rule-checking outsourcer.
- One of Infobright’s references is a French CRM analytics outsourcer, 1024 Degres.
- 1010data has built up a client base of 50-60, including a number of financial and retail blue-chippers, with a soup-to-nuts BI/analysis/columnar database stack.
- I haven’t heard much about Verix in a while, but their niche was combining internal sales figures with external point-of-sale/prescription data to assess retail (especially pharma) microtrends.
To a first approximation, here’s what I think is going on. Read more