Hortonworks did a business-oriented round of outreach, talking with at least Derrick Harris and me. Notes from my call — for which Rob Bearden* didn’t bother showing up — include, in no particular order:
- Hortonworks denies advanced acquisition discussions with either Microsoft and Intel. Of course, that doesn’t exactly contradict the widespread story of Intel having made an acquisition offer.
- As vendors usually do, Hortonworks denies the extreme forms of Cloudera’s suggestion that Hortonworks competitive wins relate to price slashing. But Hortonworks does believe that its license fees often wind up being lower than Cloudera’s, due especially to Hortonworks offering few extra-charge items than Cloudera.
- Hortonworks used a figure of ~75 subscription customers. This does not include OEM sales through, for example, Teradata, Microsoft Azure, or Rackspace. However, that does include …
- … a small number of installations hosted in the cloud — e.g. ~2 on Amazon Web Services — or otherwise remotely. Also, testing in the cloud seems to be fairly frequent, and the cloud can also be a source of data ingested into Hadoop.
- Since Hortonworks a couple of times made it seem that Rackspace was an important partner, behind only Teradata and Microsoft, I finally asked why. Answers boiled down to a Rackspace Hadoop-as-a-service offering, plus joint work to improve Hadoop-on-OpenStack.
- Other Hortonworks reseller partners seem more important in terms of helping customers consumer HDP (Hortonworks Data Platform), rather than for actually doing Hortonworks’ selling for it. (This is unsurprising — channel sales rarely are a path to success for a product that is also appropriately sold by a direct force.)
- Hortonworks listed its major industry sectors as:
- Web and retailing, which it identifies as one thing.
- Health care (various subsectors).
- Financial services, which it called “competitive” in the kind of tone that usually signifies “we lose a lot more than we win, and would love to change that”.
*Speaking of CEO Bearden, an interesting note from Derrick’s piece is that Bearden is quoted as saying “I started this company from day one …”, notwithstanding that the now-departed Eric Baldeschwieler was founding CEO.
In Hortonworks’ view, Hadoop adopters typically start with a specific use case around a new type of data, such as clickstream, sensor, server log, geolocation, or social. Read more
I chatted yesterday with the Hortonworks gang. The main subject was Hortonworks’ approach to SQL-on-Hadoop — commonly called Stinger — but at my request we cycled through a bunch of other topics as well. Company-specific notes include:
- Hortonworks founder J. Eric “Eric14″ Baldeschwieler is no longer at Hortonworks, although I imagine he stays closely in touch. What he’s doing next is unspecified, except by the general phrase “his own thing”. (Derrick Harris has more on Eric’s departure.)
- John Kreisa still is at Hortonworks, just not as marketing VP. Think instead of partnerships and projects.
- ~250 employees.
- ~70-75 subscription customers.
Our deployment and use case discussions were a little confused, because a key part of Hortonworks’ strategy is to support and encourage the idea of combining use cases and workloads on a single cluster. But I did hear:
- 10ish nodes for a typical starting cluster.
- 100ish nodes for a typical “data lake” committed adoption.
- Teradata UDA (Unified Data Architecture)* customers sometimes (typically?) jumping straight to a data lake scenario.
- A few users in the 10s of 1000s of nodes. (Obviously Yahoo is one.)
- HBase used in >50% of installations.
- Hive probably even more than that.
- Hortonworks is seeing a fair amount of interest in Windows Hadoop deployments.
*By the way — Teradata seems serious about pushing the UDA as a core message.
Ecosystem notes, in Hortonworks’ perception, included:
- Cloudera is obviously Hortonworks’ biggest distro competitor. Next is IBM, presumably in its blue-forever installed base. MapR is barely on the radar screen; Pivotal’s likely rise hasn’t yet hit sales reports.
- Hortonworks evidently sees a lot of MicroStrategy and Tableau, and some Platfora and Datameer, the latter two at around the same level of interest.
- Accumulo is a big deal in the Federal government, and has gotten a few health care wins as well. Its success is all about security. (Note: That’s all consistent with what I hear elsewhere.)
I also asked specifically about OpenStack. Hortonworks is a member of the OpenStack project, contributes nontrivially to Swift and other subprojects, and sees Rackspace as an important partner. But despite all that, I think strong Hadoop/OpenStack integration is something for the indefinite future.
Hortonworks’ views about Hadoop 2.0 start from the premise that its goal is to support running a multitude of workloads on a single cluster. (See, for example, what I previously posted about Tez and YARN.) Timing notes for Hadoop 2.0 include:
- It’s been in preview/release candidate/commercial beta mode for weeks.
- Q3 is the goal; H2 is the emphatic goal.
- Yahoo’s been in production with YARN >8 months, and has no MapReduce 1 clusters left. (Yahoo has >35,000 Hadoop nodes.)
- The last months of delays have been mainly about sprucing up various APIs and protocols, which may need to serve for a similar multi-year period as Hadoop 1′s have. But there also was some YARN stabilization into May.
Frankly, I think Cloudera’s earlier and necessarily incremental Hadoop 2 rollout was a better choice than Hortonworks’ later big bang, even though the core-mission aspect of Hadoop 2.0 is what was least ready. HDFS (Hadoop Distributed File System) performance, NameNode failover and so on were well worth having, and it’s more than a year between Cloudera starting supporting them and when Hortonworks is offering Hadoop 2.0.
Hortonworks’ approach to doing SQL-on-Hadoop can be summarized simply as “Make Hive into as good an analytic RDBMS as possible, all in open source”. Key elements include: Read more
- Cloudera changed CEOs last week. Tom Reilly, late of ArcSight, is the new guy (I don’t know him), while Mike Olson’s titles become Chairman and Chief Strategy Officer. Mike told me Friday that Reilly had secretly been working with him for months.
- Mike shared good-sounding numbers with me. But little is for public disclosure except the stat >400 employees.
- There are always rumors of infighting at Cloudera, perhaps because from earliest days Cloudera was a place where tempers are worn on sleeves. That said, Mike denied stories of problems between him and COO Kirk Dunn, and greatly praised Kirk’s successes at large-account sales.
- Cloudera now self-identifies pretty clearly as an analytic data management company. The vision is multiple execution engines – MapReduce, Impala, something more memory-centric, etc. – talking to any of a variety of HDFS file formats. While some formats may be optimized for specific engines – e.g. Parquet for Impala – anything can work with more or less anything.*
- Mike told me that Cloudera didn’t have any YARN users in production, but thought there would be some by year-end. Even so, he thinks it’s fair to say that Cloudera users have substantial portions of Hadoop 2 in production, for example NameNode failover and HDFS (Hadoop Distributed File System) performance enhancements. Ditto HCatalog.
*Of course, there will always be exceptions. E.g., some formats can be updated on a short-request basis, while others can only be written to via batch conversions.
- There’s a widespread belief that Hortonworks is being shopped. Numerous folks – including me — believe the rumor of an Intel offer for $700 million. Higher figures and alternate buyers aren’t as widely believed.
- Views of MapR market traction, never high, are again on the downswing.
- IBM Big Insights seems to have some traction.
- In case there was any remaining doubt — DBMS vendors are pretty unanimous in agreeing that it makes sense to have Hadoop too. To my knowledge SAP hasn’t been as clear about showing a markitecture incorporating Hadoop as most of the others have … but then, SAP’s markitecture is generally less clear than other vendors’.
- Folks I talk with are generally wondering where and why Datameer lost its way. That still leaves Datameer ahead of other first-generation Hadoop add-on vendors (Karmasphere, Zettaset, et al.), in that I rarely hear them mentioned at all.
- I visited with my client Platfora. Things seem to be going very well.
- My former client Revelytix seems to have racked up some nice partnerships. (I had something to do with that. )
|Categories: Cloudera, Data warehousing, Datameer, Hadoop, Hortonworks, IBM and DB2, Intel, MapR, Market share and customer counts, Platfora, SAP AG, Zettaset||11 Comments|
The cardinal rules of DBMS development
Rule 1: Developing a good DBMS requires 5-7 years and tens of millions of dollars.
That’s if things go extremely well.
Rule 2: You aren’t an exception to Rule 1.
- Concurrent workloads benchmarked in the lab are poor predictors of concurrent performance in real life.
- Mixed workload management is harder than you’re assuming it is.
- Those minor edge cases in which your Version 1 product works poorly aren’t minor after all.
DBMS with Hadoop underpinnings …
… aren’t exceptions to the cardinal rules of DBMS development. That applies to Impala (Cloudera), Stinger (Hortonworks), and Hadapt, among others. Fortunately, the relevant vendors seem to be well aware of this fact. Read more
|Categories: Aster Data, Cloudera, Columnar database management, Database compression, Hadapt, Hadoop, Hortonworks, IBM and DB2, MarkLogic, Netezza, NoSQL, QlikTech and QlikView, Structured documents, Sybase, Tableau Software, Teradata||25 Comments|
Hadoop 2.0/YARN is the first big step in evolving Hadoop beyond a strict Map/Reduce paradigm, in that it at least allows for the possibility of non- or beyond-MapReduce processing engines. While YARN didn’t meet its target of general availability around year-end 2012, Arun Murthy of Hortonworks told me recently that:
- Yahoo is a big YARN user.
- There are other — paying — YARN users.
- YARN general availability is now targeted for well before the end of 2013.
Arun further told me about Tez, the next-generation Hadoop processing engine he’s working on, which he also discussed in a recent blog post:
With the emergence of Apache Hadoop YARN as the basis of next generation data-processing architectures, there is a strong need for an application which can execute a complex DAG [Directed Acyclic Graph] of tasks which can then be shared by Apache Pig, Apache Hive, Cascading and others. The constrained DAG expressible in MapReduce (one set of maps followed by one set of reduces) often results in multiple MapReduce jobs which harm latency for short queries (overhead of launching multiple jobs) and throughput for large-scale queries (too much overhead for materializing intermediate job outputs to the filesystem). With Tez, we introduce a more expressive DAG of tasks, within a single application or job, that is better aligned with the required processing task – thus, for e.g., any given SQL query can be expressed as a single job using Tez.
This is similar to the approach of BDAS Spark:
Rather than being restricted to Maps and Reduces, Spark has more numerous primitive operations, including map, reduce, sample, join, and group-by. You can do these more or less in any order.
although Tez won’t match Spark’s richer list of primitive operations.
More specifically, there will be six primitive Tez operations:
- HDFS (Hadoop Distributed File System) input and output.
- Sorting on input and output (I’m not sure why that’s two operations rather than one).
- Shuffling of input and output (ditto).
A Map step would compound HDFS input, output sorting, and output shuffling; a Reduce step compounds — you guessed it! — input sorting, input shuffling, and HDFS output.
I can’t think of much in the way of algorithms that would be logically impossible in MapReduce yet possible in Tez. Rather, the main point of Tez seems to be performance, performance consistency, response-time consistency, and all that good stuff. Specific advantages that Arun and I talked about included:
- The requirement for materializing (onto disk) intermediate results that you don’t want to is gone. (Yay!)
- Hadoop jobs will step on each other’s toes less. Instead of Maps and Reduces from unrelated jobs getting interleaved, all the operations from a single job will by default be executed in one chunk. (Even so, I see no reason to expect early releases of Tez to do a great job on highly concurrent mixed workload management.)
- Added granularity brings opportunities for additional performance enhancements, for example in the area of sorting. (Arun loves sorts.)
|Categories: BDAS, Spark, and Shark, Hadoop, Hortonworks, MapReduce, Workload management, Yahoo||12 Comments|
From time to time I advise a software vendor on how, whether, or to what extent it should offer its technology in open source. In summary, I believe:
- The formal differences between “open source” and “closed source” strategies are of secondary importance.
- The attitudinal and emotional differences between “open source” and “closed source” approaches can be large.
- A pure closed source strategy can make sense.
- A closed source strategy with important open source aspects can make sense.
- A pure open source strategy will only rarely win.
An “open source software” business model and strategy might include:
- Software given away for free.
- Demand generation to encourage people to use the free version of the software.
- Subscription pricing for additional proprietary software and support.
- Direct sales, and further marketing, to encourage users of the free stuff to upgrade to a paid version.
A “closed source software” business model and strategy might include:
- Demand generation.
- Free-download versions of the software.
- Subscription pricing for software (increasingly common) and support (always).
- Direct sales, and associated marketing.
Those look pretty similar to me.
Of course, there can still be differences between open and closed source. In particular: Read more
One elephant went out to play
Sat on a spider’s web one day.
They had such enormous fun
Called for another elephant to come.
Two elephants went out to play
Sat on a spider’s web one day.
They had such enormous fun
Called for another elephant to come.
Three elephants went out to play
– Popular children’s song
It’s Strata week, with much Hadoop news, some of which I’ve been briefed on and some of which I haven’t. Rather than delve into fine competitive details, let’s step back and consider some generalities. First, about Hadoop distributions and distro providers:
- Conceptually, the starting point for a “Hadoop distribution” is some version of Apache Hadoop.
- Hortonworks is still focused on Hadoop 1 (without YARN and so on), because that’s what’s regarded as production-ready. But Hortonworks does like HCatalog.
- Cloudera straddles Hadoop 1 and Hadoop 2, shipping aspects of Hadoop 2 but not recommending them for production use.
- Some of the newer distros seem to be based on Hadoop 2, if the markitecture slides are to be believed.
- Optionally, the version numbers of different parts of Hadoop in a distribution could be a little mismatched, if the distro provider takes responsibility for testing them together.
- Cloudera seems more willing to do that than Hortonworks.
- Different distro providers may choose different sets of Apache Hadoop subprojects to include.
- Cloudera seems particularly expansive in what it is apt to include. Perhaps not coincidentally, Cloudera folks started various Hadoop subprojects.
- Optionally, distro providers’ additional proprietary code can be included, to be used either in addition to or instead of Apache Hadoop code. (In the latter case, marketing can then ensue about whether this is REALLY a Hadoop distribution.)
- Hortonworks markets from a “more open source than thou” stance, even though:
- It is not a purist in that regard.
- That marketing message is often communicated by Hortonworks’ very closed-source partners.
- Several distro providers, notably Cloudera, offer management suites as a big part of their proprietary value-add. Hortonworks, however, is focused on making open-source Ambari into a competitive management tool.
- Performance is another big area for proprietary code, especially from vendors who look at HDFS (Hadoop Distributed File System) and believe they can improve on it.
- I conjecture packaging/installation code is often proprietary, but that’s a minor issue that doesn’t get mentioned much.
- Hortonworks markets from a “more open source than thou” stance, even though:
- Optionally, third parties’ code can be provided, open or closed source as the case may be.
Most of the same observations could apply to Hadoop appliance vendors.
|Categories: Cloudera, Data warehouse appliances, EMC, Greenplum, Hadoop, Hortonworks, IBM and DB2, Intel, MapR, Market share and customer counts||3 Comments|
1. It boggles my mind that some database technology companies still don’t view compression as a major issue. Compression directly affects storage and bandwidth usage alike — for all kinds of storage (potentially including RAM) and for all kinds of bandwidth (network, I/O, and potentially on-server).
Trading off less-than-maximal compression so as to minimize CPU impact can make sense. Having no compression at all, however, is an admission of defeat.
2. People tend to misjudge Hadoop’s development pace in either of two directions. An overly expansive view is to note that some people working on Hadoop are trying to make it be all things for all people, and to somehow imagine those goals will soon be achieved. An overly narrow view is to note an important missing feature in Hadoop, and think there’s a big business to be made out of offering it alone.
At this point, I’d guess that Cloudera and Hortonworks have 500ish employees combined, many of whom are engineers. That allows for a low double-digit number of 5+ person engineering teams, along with a number of smaller projects. The most urgently needed features are indeed being built. On the other hand, a complete monument to computing will not soon emerge.
3. Schooner’s acquisition by SanDisk has led to the discontinuation of Schooner’s SQL DBMS SchoonerSQL. Schooner’s flash-optimized key-value store Membrain continues. I don’t have details, but the Membrain web page suggests both data store and cache use cases.
4. There’s considerable personnel movement at Boston-area database technology companies right now. Please ping me directly if you care.
I’ve been known to gripe that covering big companies such as Microsoft is hard. Still, Doug Leland of Microsoft’s SQL Server team checked in for phone calls in August and again today, and I think I got enough to be worth writing about, albeit at a survey level only,
Subjects I’ll mention include:
- Parallel Data Warehouse
- Columnar data management
- In-memory data management (Hekaton)
One topic I can’t yet comment about is MOLAP/ROLAP, which is a pity; if anybody can refute my claim that ROLAP trumps MOLAP, it’s either Microsoft or Oracle.
Microsoft’s slides mentioned Yahoo refining a 6 petabyte Hadoop cluster into a 24 terabyte SQL Server “cube”, which was surprising in light of Yahoo’s history as an Oracle reference.
|Categories: Columnar database management, Data warehouse appliances, Data warehousing, Database compression, Hadoop, Hortonworks, In-memory DBMS, MapReduce, Market share and customer counts, Microsoft and SQL*Server, Oracle, Yahoo||9 Comments|
To a first approximation, HCatalog is the thing that will make Hadoop play nicely with all kinds of ETLT (Extract/Transform/Load/Transform). However, HCatalog is both less and more than that:
- Less, because some of the basic features people expect in HCatalog may well wind up in other projects instead.
- More, in that HCatalog could (also) be regarded as a manifestation of efforts to make Hadoop/Hive more like a DBMS.
The base use case for HCatalog is:
- You have an HDFS file, and know its record format.
- You write DDL (Data Description Language) to create a virtual table whose columns look a lot like the HDFS file’s record fields. The language for this is HiveQL, Hive’s SQL-like language.
- You interact with that table in any of variety of ways (batch operations only), including but not limited to:
Major variants on that include: Read more