1. There are multiple ways in which analytics is inherently modular. For example:
- Business intelligence tools can reasonably be viewed as application development tools. But the “applications” may be developed one report at a time.
- The point of a predictive modeling exercise may be to develop a single scoring function that is then integrated into a pre-existing operational application.
- Conversely, a recommendation-driven website may be developed a few pages — and hence also a few recommendations — at a time.
Also, analytics is inherently iterative.
- Everything I just called “modular” can reasonably be called “iterative” as well.
- So can any work process of the nature “OK, we got an insight. Let’s pursue it and get more accuracy.”
If I’m right that analytics is or at least should be modular and iterative, it’s easy to see why people hate multi-year data warehouse creation projects. Perhaps it’s also easy to see why I like the idea of schema-on-need.
2. In 2011, I wrote, in the context of agile predictive analytics, that
… the “business analyst” role should be expanded beyond BI and planning to include lightweight predictive analytics as well.
I gather that a similar point is at the heart of Gartner’s new term citizen data scientist. I am told that the term resonates with at least some enterprises. Read more
|Categories: Business intelligence, Data warehousing, Datameer, Hadoop, Log analysis, Oracle, Platfora, Predictive modeling and advanced analytics, SAS Institute, Software as a Service (SaaS), Tableau Software, Web analytics||2 Comments|
I’ve talked with many companies recently that believe they are:
- Focused on building a great data management and analytic stack for log management …
- … unlike all the other companies that might be saying the same thing …
- … and certainly unlike expensive, poorly-scalable Splunk …
- … and also unlike less-focused vendors of analytic RDBMS (which are also expensive) and/or Hadoop distributions.
At best, I think such competitive claims are overwrought. Still, it’s a genuinely important subject and opportunity, so let’s consider what a great log management and analysis system might look like.
Much of this discussion could apply to machine-generated data in general. But right now I think more players are doing product management with an explicit conception either of log management or event-series analytics, so for this post I’ll share that focus too.
A short answer might be “Splunk, but with more analytic functionality and more scalable performance, at lower cost, plus numerous coupons for free pizza.” A more constructive and bottoms-up approach might start with: Read more
After visiting California recently, I made a flurry of posts, several of which generated considerable discussion.
- My claim that Spark will replace Hadoop MapReduce got much Twitter attention — including some high-profile endorsements — and also some responses here.
- My MemSQL post led to a vigorous comparison of MemSQL vs. VoltDB.
- My post on hardware and storage spawned a lively discussion of Hadoop hardware pricing; even Cloudera wound up disagreeing with what I reported Cloudera as having said. Sadly, there was less response to the part about the partial (!) end of Moore’s Law.
- My Cloudera/SQL/Impala/Hive apparently was well-balanced, in that it got attacked from multiple sides via Twitter & email. Apparently, I was too hard on Impala, I was too hard on Hive, and I was too hard on boxes full of cardboard file cards as well.
- My post on the Intel/Cloudera deal garnered a comment reminding us Dell had pushed the Intel distro.
- My CitusDB post picked up a few clarifying comments.
Here is a catch-all post to complete the set. Read more
A remarkable number of vendors are involved in what might be called “specialized business intelligence”. Some don’t want to call it that, because they think that “BI” is old and passé’, and what they do is new and better. Still, if we define BI technology as, more or less:
- Querying data and doing simple calculations on it, and …
- … displaying it in a nice interface …
- … which also provides good capabilities for navigation,
then BI is indeed a big part of what they’re doing.
Why would vendors want to specialize their BI technology? The main reason would be to suit it for situations in which even the best general-purpose BI options aren’t good enough. The obvious scenarios are those in which the mismatch is one or both of:
- Kinds of data.
- Kinds of questions asked about the data.
For example, in no particular order: Read more
|Categories: Business intelligence, ClearStory Data, Metamarkets and Druid, PivotLink, Platfora, Splunk, StreamBase||6 Comments|
Much of modern analytic technology deals with what might be called an entity-centric sequence of events. For example:
- You receive and open various emails.
- You click on and look at various web sites and pages.
- Specific elements are displayed on those pages.
- You study various products, and even buy some.
Analytic questions are asked along the lines “Which sequences of events are most productive in terms of leading to the events we really desire?”, such as product sales. Another major area is sessionization, along with data preparation tasks that boil down to arranging data into meaningful event sequences in the first place.
A number of my clients are focused on such scenarios, including WibiData, Teradata Aster (e.g. via nPath), Platfora (in the imminent Platfora 3), and others. And so I get involved in naming exercises. The term entity-centric came along a while ago, because “user-centric” is too limiting. (E.g., the data may not be about a person, but rather specifically about the actions taken on her mobile device.) Now I’m adding the term event series to cover the whole scenario, rather than the “event sequence(s)” I might appear to have been hinting at above.
I decided on “event series” earlier this week, after noting that: Read more
|Categories: Aster Data, Business intelligence, Data warehousing, EAI, EII, ETL, ELT, ETLT, Platfora, Predictive modeling and advanced analytics, Teradata, Vertica Systems, Web analytics, WibiData||16 Comments|
As is the case for most important categories of technology, discussions of BI can get confused. I’ve remarked in the past that there are numerous kinds of BI, and that the very origin of the term “business intelligence” can’t even be pinned down to the nearest century. But the most fundamental confusion of all is that business intelligence technology really is two different things, which in simplest terms may be categorized as user interface (UI) and platform* technology. And so:
- The UI aspect is why BI tends to be sold to business departments; the platform aspect is why it also makes sense to sell BI to IT shops attempting to establish enterprise standards.
- The UI aspect is why it makes sense to sell and market BI much as one would applications; the platform aspect is why it makes sense to sell and market BI much as one would database technology.
- The UI aspect is why vendors want to integrate BI with transaction-processing applications; the platform aspect is, I suppose, why they have so much trouble making the integration work.
- The UI aspect is why BI is judged on … well, on snazzy UIs and demos. The platform aspect is a big reason why the snazziest UI doesn’t always win.
*I wanted to say “server” or “server-side” instead of “platform”, as I dislike the latter word. But it’s too inaccurate, for example in the case of the original Cognos PowerPlay, and also in various thin-client scenarios.
Key aspects of BI platform technology can include:
- Query and data management. That’s the area I most commonly write about, for example in the cases of Platfora, QlikView, or Metamarkets. It goes back to the 1990s — notably the Business Objects semantic layer and Cognos PowerPlay MOLAP (MultiDimensional OnLine Analytic Processing) engine — and indeed before that to the report writers and fourth-generation languages of the 1970s. This overlaps somewhat with …
- … data integration and metadata management. Business Objects, Qlik, and other BI vendors have bought data integration vendors. Arguably, there was a period when Information Builders’ main business was data connectivity and integration. And sometimes the main value proposition for a BI deal is “We need some way to get at all that data and bring it together.”
- Security and access control – authentication, authorization, and all the additional As.
- Scheduling and delivery. When 10s of 1000s of desktops are being served, these aren’t entirely trivial. Ditto when dealing with occasionally-connected mobile devices.
|Categories: Business intelligence, Business Objects, ClearStory Data, Cognos, Data warehousing, Endeca, Information Builders, Metamarkets and Druid, MOLAP, Platfora, Predictive modeling and advanced analytics, QlikTech and QlikView||11 Comments|
- Cloudera changed CEOs last week. Tom Reilly, late of ArcSight, is the new guy (I don’t know him), while Mike Olson’s titles become Chairman and Chief Strategy Officer. Mike told me Friday that Reilly had secretly been working with him for months.
- Mike shared good-sounding numbers with me. But little is for public disclosure except the stat >400 employees.
- There are always rumors of infighting at Cloudera, perhaps because from earliest days Cloudera was a place where tempers are worn on sleeves. That said, Mike denied stories of problems between him and COO Kirk Dunn, and greatly praised Kirk’s successes at large-account sales.
- Cloudera now self-identifies pretty clearly as an analytic data management company. The vision is multiple execution engines – MapReduce, Impala, something more memory-centric, etc. – talking to any of a variety of HDFS file formats. While some formats may be optimized for specific engines – e.g. Parquet for Impala – anything can work with more or less anything.*
- Mike told me that Cloudera didn’t have any YARN users in production, but thought there would be some by year-end. Even so, he thinks it’s fair to say that Cloudera users have substantial portions of Hadoop 2 in production, for example NameNode failover and HDFS (Hadoop Distributed File System) performance enhancements. Ditto HCatalog.
*Of course, there will always be exceptions. E.g., some formats can be updated on a short-request basis, while others can only be written to via batch conversions.
- There’s a widespread belief that Hortonworks is being shopped. Numerous folks – including me — believe the rumor of an Intel offer for $700 million. Higher figures and alternate buyers aren’t as widely believed.
- Views of MapR market traction, never high, are again on the downswing.
- IBM Big Insights seems to have some traction.
- In case there was any remaining doubt — DBMS vendors are pretty unanimous in agreeing that it makes sense to have Hadoop too. To my knowledge SAP hasn’t been as clear about showing a markitecture incorporating Hadoop as most of the others have … but then, SAP’s markitecture is generally less clear than other vendors’.
- Folks I talk with are generally wondering where and why Datameer lost its way. That still leaves Datameer ahead of other first-generation Hadoop add-on vendors (Karmasphere, Zettaset, et al.), in that I rarely hear them mentioned at all.
- I visited with my client Platfora. Things seem to be going very well.
- My former client Revelytix seems to have racked up some nice partnerships. (I had something to do with that. :))
|Categories: Cloudera, Data warehousing, Datameer, Hadoop, Hortonworks, IBM and DB2, Intel, MapR, Market share and customer counts, Platfora, SAP AG, Zettaset||11 Comments|
I talk with a lot of companies, and repeatedly hear some of the same application themes. This post is my attempt to collect some of those ideas in one place.
1. So far, the buzzword of the year is “real-time analytics”, generally with “operational” or “big data” included as well. I hear variants of that positioning from NewSQL vendors (e.g. MemSQL), NoSQL vendors (e.g. AeroSpike), BI stack vendors (e.g. Platfora), application-stack vendors (e.g. WibiData), log analysis vendors (led by Splunk), data management vendors (e.g. Cloudera), and of course the CEP industry.
Yeah, yeah, I know — not all the named companies are in exactly the right market category. But that’s hard to avoid.
Why this gold rush? On the demand side, there’s a real or imagined need for speed. On the supply side, I’d say:
- There are vast numbers of companies offering data-management-related technology. They need ways to differentiate.
- Doing analytics at short-request speeds is an obvious data-management-related challenge, and not yet comprehensively addressed.
2. More generally, most of the applications I hear about are analytic, or have a strong analytic aspect. The three biggest areas — and these overlap — are:
- Customer interaction
- Network and sensor monitoring
- Game and mobile application back-ends
Also arising fairly frequently are:
- Algorithmic trading
- Risk measurement
- Law enforcement/national security
- Stakeholder-facing analytics
I’m hearing less about quality, defect tracking, and equipment maintenance than I used to, but those application areas have anyway been ebbing and flowing for decades.
Well-resourced Silicon Valley start-ups typically announce their existence multiple times. Company formation, angel funding, Series A funding, Series B funding, company launch, product beta, and product general availability may not be 7 different “news events”, but they’re apt to be at least 3-4. Platfora, no exception to this rule, is hitting general availability today, and in connection with that I learned a bit more about what they are up to.
In simplest terms, Platfora offers exploratory business intelligence against Hadoop-based data. As per last weekend’s post about exploratory BI, a key requirement is speed; and so far as I can tell, any technological innovation Platfora offers relates to the need for speed. Specifically, I drilled into Platfora’s performance architecture on the query processing side (and associated data movement); Platfora also brags of rendering 100s of 1000s of “marks” quickly in HTML5 visualizations, but I haven’t a clue as to whether that’s much of an accomplishment in itself.
Platfora’s marketing suggests it obviates the need for a data warehouse at all; for most enterprises, of course, that is a great exaggeration. But another dubious aspect of Platfora marketing actually serves to understate the product’s merits — Platfora claims to have an “in-memory” product, when what’s really the case is that Platfora’s memory-centric technology uses both RAM and disk to manage larger data marts than could reasonably be fit into RAM alone. Expanding on what I wrote about Platfora when it de-stealthed: Read more
|Categories: Business intelligence, Columnar database management, Data warehousing, EAI, EII, ETL, ELT, ETLT, Hadoop, Market share and customer counts, Memory-centric data management, Platfora, Workload management||12 Comments|
When I wrote last week that I have at least 5 clients claiming they’re uniquely positioned to support BI over Hadoop (most of whom partner with a 6th client, Tableau) the non-partnering exception I had in mind was Platfora, Ben Werther’s oh-so-stealthy startup that is finally de-stealthing today. Platfora combines:
- An interesting approach to analytic data management.
- Business intelligence tools integrated with that.
The whole thing sounds like a perhaps more general and certainly non-SaaS version of what Metamarkets has been offering for a while.
The Platfora technical story starts: Read more