Web analytics

Discussion of how data warehousing and analytic technologies are applied to clickstream analysis and other web analytics challenges. Related subjects include:

September 17, 2015

Rocana’s world

For starters:

Rocana portrays itself as offering next-generation IT operations monitoring software. As you might expect, this has two main use cases:

Rocana’s differentiation claims boil down to fast and accurate anomaly detection on large amounts of log data, including but not limited to:

Read more

August 3, 2015

Data messes

A lot of what I hear and talk about boils down to “data is a mess”. Below is a very partial list of examples.

To a first approximation, one would expect operational data to be rather clean. After all, it drives and/or records business transactions. So if something goes awry, the result can be lost money, disappointed customers, or worse, and those are outcomes to be strenuously avoided. Up to a point, that’s indeed true, at least at businesses large enough to be properly automated. (Unlike, for example — :) — mine.)

Even so, operational data has some canonical problems. First, it could be inaccurate; somebody can just misspell or otherwise botch an entry. Further, there are multiple ways data can be unreachable, typically because it’s:

Inconsistency can take multiple forms, including:  Read more

May 13, 2015

Notes on analytic technology, May 13, 2015

1. There are multiple ways in which analytics is inherently modular. For example:

Also, analytics is inherently iterative.

If I’m right that analytics is or at least should be modular and iterative, it’s easy to see why people hate multi-year data warehouse creation projects. Perhaps it’s also easy to see why I like the idea of schema-on-need.

2. In 2011, I wrote, in the context of agile predictive analytics, that

… the “business analyst” role should be expanded beyond BI and planning to include lightweight predictive analytics as well.

I gather that a similar point is at the heart of Gartner’s new term citizen data scientist. I am told that the term resonates with at least some enterprises.  Read more

December 31, 2014

Notes on machine-generated data, year-end 2014

Most IT innovation these days is focused on machine-generated data (sometimes just called “machine data”), rather than human-generated. So as I find myself in the mood for another survey post, I can’t think of any better idea for a unifying theme.

1. There are many kinds of machine-generated data. Important categories include:

That’s far from a complete list, but if you think about those categories you’ll probably capture most of the issues surrounding other kinds of machine-generated data as well.

2. Technology for better information and analysis is also technology for privacy intrusion. Public awareness of privacy issues is focused in a few areas, mainly: Read more

October 26, 2014

Datameer at the time of Datameer 5.0

Datameer checked in, having recently announced general availability of Datameer 5.0. So far as I understood, Datameer is still clearly in the investigative analytics business, in that:

Key aspects include:

Read more

October 10, 2014

Notes on predictive modeling, October 10, 2014

As planned, I’m getting more active in predictive modeling. Anyhow …

1. I still believe most of what I said in a July, 2013 predictive modeling catch-all post. However, I haven’t heard as much subsequently about Ayasdi as I had expected to.

2. The most controversial part of that post was probably the claim:

I think the predictive modeling state of the art has become:

  • Cluster in some way.
  • Model separately on each cluster.

In particular:

3. Nutonian is now a client. I just had my first meeting with them this week. To a first approximation, they’re somewhat like KXEN (sophisticated math, non-linear models, ease of modeling, quasi-automagic feature selection), but with differences that start: Read more

October 5, 2014

Streaming for Hadoop

The genesis of this post is that:

Of course, we should hardly assume that what the Hadoop distro vendors favor will be the be-all and end-all of streaming. But they are likely to at least be influential players in the area.

In the parts of the problem that Cloudera emphasizes, the main tasks that need to be addressed are: Read more

September 21, 2014

Data as an asset

We all tend to assume that data is a great and glorious asset. How solid is this assumption?

*”Our assets are our people, capital and reputation. If any of these is ever diminished, the last is the most difficult to restore.” I love that motto, even if Goldman Sachs itself eventually stopped living up to it. If nothing else, my own business depends primarily on my reputation and information.

This all raises the idea – if you think data is so valuable, maybe you should get more of it. Areas in which enterprises have made significant and/or successful investments in data acquisition include:  Read more

September 7, 2014

An idealized log management and analysis system — from whom?

I’ve talked with many companies recently that believe they are:

At best, I think such competitive claims are overwrought. Still, it’s a genuinely important subject and opportunity, so let’s consider what a great log management and analysis system might look like.

Much of this discussion could apply to machine-generated data in general. But right now I think more players are doing product management with an explicit conception either of log management or event-series analytics, so for this post I’ll share that focus too.

A short answer might be “Splunk, but with more analytic functionality and more scalable performance, at lower cost, plus numerous coupons for free pizza.” A more constructive and bottoms-up approach might start with:  Read more

May 6, 2014

Notes and comments, May 6, 2014

After visiting California recently, I made a flurry of posts, several of which generated considerable discussion.

Here is a catch-all post to complete the set.  Read more

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