Web analytics

Discussion of how data warehousing and analytic technologies are applied to clickstream analysis and other web analytics challenges. Related subjects include:

May 30, 2016

Adversarial analytics and other topics

Five years ago, in a taxonomy of analytic business benefits, I wrote:

A large fraction of all analytic efforts ultimately serve one or more of three purposes:

  • Marketing
  • Problem and anomaly detection and diagnosis
  • Planning and optimization

That continues to be true today. Now let’s add a bit of spin.

1. A large fraction of analytics is adversarial. In particular: Read more

May 18, 2016

Governments vs. tech companies — it’s complicated

Numerous tussles fit the template:

As a general rule, what’s best for any kind of company is — pricing and so on aside — whatever is best or most pleasing for their customers or users. This would suggest that it is in tech companies’ best interest to favor privacy, but there are two important quasi-exceptions: Read more

October 15, 2015

Couchbase 4.0 and related subjects

I last wrote about Couchbase in November, 2012, around the time of Couchbase 2.0. One of the many new features I mentioned then was secondary indexing. Ravi Mayuram just checked in to tell me about Couchbase 4.0. One of the important new features he mentioned was what I think he said was Couchbase’s “first version” of secondary indexing. Obviously, I’m confused.

Now that you’re duly warned, let me remind you of aspects of Couchbase timeline.

Technical notes on Couchbase 4.0 — and related riffs :) — start: Read more

September 17, 2015

Rocana’s world

For starters:

Rocana portrays itself as offering next-generation IT operations monitoring software. As you might expect, this has two main use cases:

Rocana’s differentiation claims boil down to fast and accurate anomaly detection on large amounts of log data, including but not limited to:

Read more

August 3, 2015

Data messes

A lot of what I hear and talk about boils down to “data is a mess”. Below is a very partial list of examples.

To a first approximation, one would expect operational data to be rather clean. After all, it drives and/or records business transactions. So if something goes awry, the result can be lost money, disappointed customers, or worse, and those are outcomes to be strenuously avoided. Up to a point, that’s indeed true, at least at businesses large enough to be properly automated. (Unlike, for example — :) — mine.)

Even so, operational data has some canonical problems. First, it could be inaccurate; somebody can just misspell or otherwise botch an entry. Further, there are multiple ways data can be unreachable, typically because it’s:

Inconsistency can take multiple forms, including:  Read more

May 13, 2015

Notes on analytic technology, May 13, 2015

1. There are multiple ways in which analytics is inherently modular. For example:

Also, analytics is inherently iterative.

If I’m right that analytics is or at least should be modular and iterative, it’s easy to see why people hate multi-year data warehouse creation projects. Perhaps it’s also easy to see why I like the idea of schema-on-need.

2. In 2011, I wrote, in the context of agile predictive analytics, that

… the “business analyst” role should be expanded beyond BI and planning to include lightweight predictive analytics as well.

I gather that a similar point is at the heart of Gartner’s new term citizen data scientist. I am told that the term resonates with at least some enterprises.  Read more

December 31, 2014

Notes on machine-generated data, year-end 2014

Most IT innovation these days is focused on machine-generated data (sometimes just called “machine data”), rather than human-generated. So as I find myself in the mood for another survey post, I can’t think of any better idea for a unifying theme.

1. There are many kinds of machine-generated data. Important categories include:

That’s far from a complete list, but if you think about those categories you’ll probably capture most of the issues surrounding other kinds of machine-generated data as well.

2. Technology for better information and analysis is also technology for privacy intrusion. Public awareness of privacy issues is focused in a few areas, mainly: Read more

October 26, 2014

Datameer at the time of Datameer 5.0

Datameer checked in, having recently announced general availability of Datameer 5.0. So far as I understood, Datameer is still clearly in the investigative analytics business, in that:

Key aspects include:

Read more

October 10, 2014

Notes on predictive modeling, October 10, 2014

As planned, I’m getting more active in predictive modeling. Anyhow …

1. I still believe most of what I said in a July, 2013 predictive modeling catch-all post. However, I haven’t heard as much subsequently about Ayasdi as I had expected to.

2. The most controversial part of that post was probably the claim:

I think the predictive modeling state of the art has become:

  • Cluster in some way.
  • Model separately on each cluster.

In particular:

3. Nutonian is now a client. I just had my first meeting with them this week. To a first approximation, they’re somewhat like KXEN (sophisticated math, non-linear models, ease of modeling, quasi-automagic feature selection), but with differences that start: Read more

October 5, 2014

Streaming for Hadoop

The genesis of this post is that:

Of course, we should hardly assume that what the Hadoop distro vendors favor will be the be-all and end-all of streaming. But they are likely to at least be influential players in the area.

In the parts of the problem that Cloudera emphasizes, the main tasks that need to be addressed are: Read more

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