A significant fraction of IT professional services industry revenue comes from data integration. But as a software business, data integration has been more problematic. Informatica, the largest independent data integration software vendor, does $1 billion in revenue. INFA’s enterprise value (market capitalization after adjusting for cash and debt) is $3 billion, which puts it way short of other category leaders such as VMware, and even sits behind Tableau.* When I talk with data integration startups, I ask questions such as “What fraction of Informatica’s revenue are you shooting for?” and, as a follow-up, “Why would that be grounds for excitement?”
*If you believe that Splunk is a data integration company, that changes these observations only a little.
On the other hand, several successful software categories have, at particular points in their history, been focused on data integration. One of the major benefits of 1990s business intelligence was “Combines data from multiple sources on the same screen” and, in some cases, even “Joins data from multiple sources in a single view”. The last few years before application servers were commoditized, data integration was one of their chief benefits. Data warehousing and Hadoop both of course have a “collect all your data in one place” part to their stories — which I call data mustering — and Hadoop is a data transformation tool as well.
I’m commonly asked to assess vendor claims of the kind:
- “Our system lets you do multiple kinds of processing against one database.”
- “Otherwise you’d need two or more data managers to get the job done, which would be a catastrophe of unthinkable proportion.”
So I thought it might be useful to quickly review some of the many ways organizations put multiple data stores to work. As usual, my bottom line is:
- The most extreme vendor marketing claims are false.
- There are many different choices that make sense in at least some use cases each.
Horses for courses
It’s now widely accepted that different data managers are better for different use cases, based on distinctions such as:
- Short-request vs. analytic.
- SQL vs. non-SQL (NoSQL or otherwise).
- Expensive/heavy-duty vs. cheap/easy-to-support.
Vendors are part of this consensus; already in 2005 I observed
For all practical purposes, there are no DBMS vendors left advocating single-server strategies.
Vendor agreement has become even stronger in the interim, as evidenced by Oracle/MySQL, IBM/Netezza, Oracle’s NoSQL dabblings, and various companies’ Hadoop offerings.
Multiple data stores for a single application
We commonly think of one data manager managing one or more databases, each in support of one or more applications. But the other way around works too; it’s normal for a single application to invoke multiple data stores. Indeed, all but the strictest relational bigots would likely agree: Read more
The name of this blog comes from an August, 2005 column. 8 1/2 years later, that analysis holds up pretty well. Indeed, I’d keep the first two precepts exactly as I proposed back then:
- Task-appropriate data managers. Much of this blog is about task-appropriate data stores, so I won’t say more about them in this post.
- Drastic limitations on relational schema complexity. I think I’ve been vindicated on that one by, for example:
- NoSQL and dynamic schemas.
- Schema-on-read, and its smarter younger brother schema-on-need.
- Limitations on the performance and/or allowed functionality of joins in scale-out short-request RDBMS, and the relative lack of complaints about same.
- Funky database design from major Software as a Service (SaaS) vendors such as Workday and Salesforce.com.
- A whole lot of logs.
I’d also keep the general sense of the third precept, namely appropriately-capable data integration, but for that one the specifics do need some serious rework.
For starters, let me say: Read more
|Categories: About this blog, Business intelligence, Database diversity, EAI, EII, ETL, ELT, ETLT, Investment research and trading, NoSQL, Schema on need||2 Comments|
For quite some time, one of the most frequent marketing pitches I’ve heard is “Analytics made easy for everybody!”, where by “quite some time” I mean “over 30 years”. “Uniquely easy analytics” is a claim that I meet with the greatest of skepticism.* Further confusing matters, these claims are usually about what amounts to business intelligence tools, but vendors increasingly say “Our stuff is better than the BI that came before, so we don’t want you to call it ‘BI’ as well.”
*That’s even if your slide deck doesn’t contain a picture of a pyramid of user kinds; if there actually is such a drawing, then the chance that I believe you is effectively nil.
All those caveats notwithstanding, there are indeed at least three forms of widespread analytics:
- Fairly standalone, eas(ier) to use business intelligence tools, sometimes marketed as focusing on “data exploration” or “data discovery”.
- Charts and graphs integrated or at least well-embedded into production applications. This technology is on a long-term rise. But in some sense, integrated reporting has been around since the invention of accounting.
- Predictive analytics built into automated systems, for example ad selection. This is not what is usually meant by the “easy analytics” claim, and I’ll say no more about it in this post.
It would be nice to say that the first two bullet points represent a fairly clean operational/investigative BI split, but that would be wrong; human real-time dashboards can at once be standalone and operational.
Ever more products try to integrate SQL with Hadoop, and discussions of them seem confused, in line with Monash’s First Law of Commercial Semantics. So let’s draw some distinctions, starting with (and these overlap):
- Are the SQL engine and Hadoop:
- Necessarily on the same cluster?
- Necessarily or at least most naturally on different clusters?
- How, if at all, is Hadoop invoked by the SQL engine? Specifically, what is the role of:
- HDFS (Hadoop Distributed File System)?
- Hadoop MapReduce?
- How, if at all, is the SQL engine invoked by Hadoop?
- If something is called a “connector”, then Hadoop and the SQL engine are most likely on separate clusters. Good features include (but these can partially contradict each other):
- A way of making data transfer maximally parallel.
- Query planning that is smart about when to process on the SQL engine and when to use Hadoop’s native SQL (Hive or otherwise).
- If something is called “SQL-on-Hadoop”, then Hadoop and the SQL engine are or should be on the same cluster, using the same nodes to store and process data. But while that’s a necessary condition, I’d prefer that it not be sufficient.
Let’s go to some examples. Read more
|Categories: Cloudera, Data integration and middleware, EAI, EII, ETL, ELT, ETLT, Hadapt, Hadoop, HBase, Hortonworks, MapReduce, Microsoft and SQL*Server, NewSQL, PostgreSQL, SQL/Hadoop integration, Teradata||36 Comments|
From time to time I like to do “what I’m working on” posts. From my recent blogging, you probably already know that includes:
- Hadoop (always, and please see below).
- Analytic RDBMS (ditto).
- NoSQL and NewSQL.
- Specifically, SQL-on-Hadoop
- Spark and other memory-centric technology, including streaming.
- Public policy, mainly but not only in the area of surveillance/privacy.
- General strategic advice for all sizes of tech company.
Other stuff on my mind includes but is not limited to:
1. Certain categories of buying organizations are inherently leading-edge.
- Internet companies have adopted Hadoop, NoSQL, NewSQL and all that en masse. Often, they won’t even look at things that are conventional or expensive.
- US telecom companies have been buying 1 each of every DBMS on the market since pre-relational days.
- Financial services firms — specifically algorithmic traders and broker-dealers — have been in their own technical world for decades …
- … as have national-security agencies …
- … as have pharmaceutical research departments.
Fine. But what really intrigues me is when more ordinary enterprises also put leading-edge technologies into production. I pester everybody for examples of that.
I’ve heard a lot of buzz recently around Spark. So I caught up with Ion Stoica and Mike Franklin for a call. Let me start by acknowledging some sources of confusion.
- Spark is very new. All Spark adoption is recent.
- Databricks was founded to commercialize Spark. It is very much in stealth mode …
- … except insofar as Databricks folks are going out and trying to drum up Spark adoption.
- Ion Stoica is running Databricks, but you couldn’t tell that from his UC Berkeley bio page. Edit: After I posted this, Ion’s bio was quickly updated.
- Spark creator and Databricks CTO Matei Zaharia is an MIT professor, but actually went on leave there before he ever showed up.
- Cloudera is perhaps Spark’s most visible supporter. But Cloudera’s views of Spark’s role in the world is different from the Spark team’s.
The “What is Spark?” question may soon be just as difficult as the ever-popular “What is Hadoop?” That said — and referring back to my original technical post about Spark and also to a discussion of prominent Spark user ClearStory — my try at “What is Spark?” goes something like this:
- Spark is a distributed execution engine for analytic processes …
- … which works well with Hadoop.
- Spark is distinguished by a flexible in-memory data model …
- … and farms out persistence to HDFS (Hadoop Distributed File System) or other existing data stores.
- Intended analytic use cases for Spark include:
- SQL data manipulation.
- ETL-like data manipulation.
- Streaming-like data manipulation.
- Machine learning.
- Graph analytics.
It took me a bit of time, and an extra call with Vertica’s long-time R&D chief Shilpa Lawande, but I think I have a decent handle now on Vertica 7, code-named Crane. The two aspects of Vertica 7 I find most interesting are:
- Flex Zone, a schema-on-need technology very much like Hadapt’s (but of course with access to Vertica performance).
- What sounds like an alternate query execution capability for short-request queries, the big point of which is that it saves them from being broadcast across the whole cluster, hence improving scalability. (Adding nodes of course doesn’t buy you much for the portion of a workload that’s broadcast.)
Other Vertica 7 enhancements include:
- A lot of Bottleneck Whack-A-Mole.
- “Significant” improvements to the Vertica management console.
- Security enhancements (Kerberos), Hadoop integration enhancements (HCatalog), and enhanced integration with Hadoop security (Kerberos again).
- Some availability hardening. (“Fault groups”, which for example let you ensure that data is replicated not just to 2+ nodes, but also that the nodes aren’t all on the same rack.)
- Java as an option to do in-database analytics. (Who knew that feature was still missing?)
- Some analytic functionality. (Approximate COUNT DISTINCT, but not yet Approximate MEDIAN.)
Overall, two recurring themes in our discussion were:
- Load and ETL (Extract/Transform/Load) performance, and/or obviating ETL.
- Short-request performance, in the form of more scalable short-request concurrency.
Glassbeam checked in recently, and they turn out to exemplify quite a few of the themes I’ve been writing about. For starters:
- Glassbeam has an analytic technology stack focused on poly-structured machine-generated data.
- Glassbeam partially organizes that data into event series …
- … in a schema that is modified as needed.
Glassbeam basics include:
- Founded in 2009.
- Based in Santa Clara. Back-end engineering in Bangalore.
- $6 million in angel money; no other VC.
- High single-digit customer count, …
- … plus another high single-digit number of end customers for an OEM offering a limited version of their product.
All Glassbeam customers except one are SaaS/cloud (Software as a Service), and even that one was only offered a subscription (as oppose to perpetual license) price.
So what does Glassbeam’s technology do? Glassbeam says it is focused on “machine data analytics,” specifically for the “Internet of Things”, which it distinguishes from IT logs.* Specifically, Glassbeam sells to manufacturers of complex devices — IT (most of its sales so far ), medical, automotive (aspirational to date), etc. — and helps them analyze “phone home” data, for both support/customer service and marketing kinds of use cases. As of a recent release, the Glassbeam stack can: Read more
Much of modern analytic technology deals with what might be called an entity-centric sequence of events. For example:
- You receive and open various emails.
- You click on and look at various web sites and pages.
- Specific elements are displayed on those pages.
- You study various products, and even buy some.
Analytic questions are asked along the lines “Which sequences of events are most productive in terms of leading to the events we really desire?”, such as product sales. Another major area is sessionization, along with data preparation tasks that boil down to arranging data into meaningful event sequences in the first place.
A number of my clients are focused on such scenarios, including WibiData, Teradata Aster (e.g. via nPath), Platfora (in the imminent Platfora 3), and others. And so I get involved in naming exercises. The term entity-centric came along a while ago, because “user-centric” is too limiting. (E.g., the data may not be about a person, but rather specifically about the actions taken on her mobile device.) Now I’m adding the term event series to cover the whole scenario, rather than the “event sequence(s)” I might appear to have been hinting at above.
I decided on “event series” earlier this week, after noting that: Read more
|Categories: Aster Data, Business intelligence, Data warehousing, EAI, EII, ETL, ELT, ETLT, Platfora, Predictive modeling and advanced analytics, Teradata, Vertica Systems, Web analytics, WibiData||15 Comments|