The problem with filling a VP Marketing job is that all the good ones want — and are qualified — to be CEOs. It’s possible to have a great sales manager who doesn’t understand technology very well, or a wonderful development chief who doesn’t quite mesh with coin-operated sales folks. But a marketer has to understand sales and technology and strategy and a bit of management, and hence the best ones are safe bets to move on to CEO opportunities.
And so Ellen Rubin is leaving Netezza, after six years. She says she knows which techie founder she probably will partner with for her new CEO gig, but it’s all stealth/hush-hush at the moment. Phil Francisco gets promoted to VP of Product Management/Product Marketing. Somebody named Tim Young, from Netezza’s European field marketing operation, will come to the US to head marcom and the like.
I think there will be good continuity in the transition, and not a lot of business impact, Ellen’s deservedly strong reputation in the industry notwithstanding. More personally, Netezza has been my favorite client to work with for the past few months, which was quite the surprise after my earlier blood-from-turnip attempts to squeeze information out of them. But things suddenly got very relaxed, with a lot of good communication in both directions, and a lot of laughter as well. I hope that continues.
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