I had a catch-up phone meeting with Dataupia, since I hadn’t spoke with the company since the middle of last year. Like several other companies in the data warehouse specialist market, Dataupia can be annoyingly secretive. On the plus side – and this is very refreshing — Dataupia doesn’t seem to expect credit for accomplishments beyond those they’re willing to provide actual evidence for.
What I’ve gleaned about Dataupia’s customer activity to date amounts to:
- Four OEMs, whose names you can get from Dataupia’s website. These OEMs are in the telecom area, broadly construed, both in CDR (Call Detail Record) and other types of applications.
- One customer of one OEM that has a live system with 120 terabytes of user data (reported as 150 terabytes of “data” in the press release).
- Undisclosed numbers of sales cycles with undisclosed degrees of success to date. This activity is in telecom, retail, clickstream — which may or may not overlap with the others — and perhaps other undisclosed sectors as well.
Somewhere in all this is an undisclosed number of wins at undisclosed degrees of installation maturity. Dataupia generally isn’t competing with the other MPP data warehouse specialist vendors, but rather with the alternative of keeping on using a mainstream DBMS such as Oracle, SQL Server, or DB2.
Despite plans to eventually do a great job of supporting all kinds of schemas, Dataupia’s early technical focus is apparently on the same kinds of single-fact-table – or at least single-key – application most other specialty data warehouse products also work best on. I got the sense that Dataupia’s customer activity lines up accordingly. But the biggest thing to remember about their positioning is that while Dataupia doesn’t claim the fastest performance, it does try to be very low cost, in purchase price and installation pain alike.