April 1, 2008

Netezza’s April Fool press release

Short and cute. Even makes a genuine marketing point (low power consumption), and ties into past marketing gimmicks (they’ve played Pimp My SPU in the past, with dramatic paint jobs).

Netezza Corporation (NYSE Arca: NZ), the global leader in data warehouse and analytic appliances, today introduced a limited-edition range of its award-winning Netezza system. Expected to become an instant industry collectible, the systems can now be purchased in a variety of color finishes – pink, blue, red or silver. The standard gun-metal gray unit will continue to be the default option for orders requiring eight or more units, to ensure availability.

Affectionately known as ‘the Netezza’ by customers and partners, the systems not only offer unparalleled processing performance, but the secret sauce of its innovative design is also leading the way in effective power and cooling management – making it a truly green option for any data center.

Not earth-shaking — even if it purports to be earth-saving — but unless I’ve overlooked a biggie, there isn’t much competition this rather lame April Fool’s year.


5 Responses to “Netezza’s April Fool press release”

  1. Tom Briggs on April 2nd, 2008 1:10 pm
  2. Curt Monash on April 2nd, 2008 2:33 pm

    LOL on the premise, Tom!

    You didn’t capture Mike’s “voice” particularly well, but the content is a hoot!


  3. Three cartoons from DATAllegro | DBMS2 -- DataBase Management System Services on July 3rd, 2008 4:43 am

    […] Humor from Netezza […]

  4. Pranks of the past | The Monash Report on March 29th, 2010 7:01 am

    […] (2008) Netezza’s green box […]

  5. Netezza nails April Fool’s Day | DBMS2 -- DataBase Management System Services on April 1st, 2010 7:42 am

    […] Netezza’s 2008 April Fool’s Day joke Categories: Data warehouse appliances, Data warehousing, Fun stuff, Humor, Netezza  Subscribe to our complete feed! […]

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