May 13, 2008

The week of trivial press releases

TDWI has several conferences per year, including one this week. And so companies active in data warehousing feel they must put out several press releases a year timed for TDWI conferences, whether or not anything newsworthy has actually happened. So far, the only one I’ve gotten of any real substance was Vertica’s (and, in compliance with Murphy’s Law, even that was glitched in its release). Most are yawnworthy product partnerships, adding some useful but me-too feature to somebody’s product line. Worst of all was the announcement that a certain vendor had established an indirect sales channel — after over a decade in the marketplace, when all its other competitors already have one.

Usually I love my work, but there are exceptions …


One Response to “The week of trivial press releases”

  1. How to pitch me : Strategic Messaging on May 16th, 2008 1:02 am

    […] read/skim quickly. While I laugh at trivial press releases, I do look at […]

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