Oracle Optimized Warehouse Initiative
Oracle’s response to data warehouse appliances — and to IBM’s BCUs (Balanced Configuration Units) — so far is the Oracle Optimized Warehouse Initiative (OOW, not to be confused with Oracle Open World). A small amount of information about Oracle Optimized Warehouse can be found on Oracle’s website. Another small amount can be found in this recent long and breathless TDWI article, full of such brilliancies as attributing to the data warehouse appliance vendors the “claim that relational databases simply aren’t cut out for analytic workloads.” (Uh, what does he think they’re running — CODASYL DBMS?)
So far as I can tell, what Oracle Optimized Warehouse — much like IBM’s BCU — boils down to is the same old Oracle DBMS, but with recommended hardware configuration and tuning parameters. Thus, a lot of the hassle is taken out of ordering and installing an Oracle data warehouse, which is surely a good thing. But I doubt it does much to solve Oracle’s problems with price, price/performance, or the inevitable DBA hassles derived from a poorly-performing DBMS.
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[...] Oracle’s Optimized Warehouse Initiative [...]
Stephen Swoyer from TDWI is a reporter who parrots what people tell him without applying much critical judgment.