September 14, 2008

An urban legend instantiated!

An oft-repeated story of an early BI or data mining success is the discovery that men who go to convenience stores at night tend to buy both beer and diapers, and hence it is a good idea to juxtapose those two product categories in the aisles. Sadly, that seems to just be an urban legend. Even so:

Even better — the guy in the picture is Microsoft’s data mining development lead. 🙂


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