Netezza application areas
I’m at the Netezza “Enzee” user conference in Orlando. So one or more Netezza posts are in order.
One theme of the brief analyst meeting was Netezza’s increasing business focus on vertical markets. In particular, Netezza is hiring managers for a range of vertical markets. The commercial ones cited (at various levels of maturity) included:
- Retail
- Telecom
- E-business (which seems to include some analytic service providers)
- Health care (second-newest)
- Financial services (the head isn’t even hired yet)
Government, both civilian and otherwise, is of course also handled by special business units.
Since the slides at the analyst meeting included a lot of NDAed customer names (some quite impressive), Phil Francisco also handed out a list of customer names who it is OK to publicly name. That list broke down:
- “Retail” 24 (but that includes Classmates.com, CNET, Catalina Marketing, Citysearch, and Ryder Systems)
- Telecom 8
- DASP 2 (I assume that’s an acronym for some kind of “Service Providers”)
- Healthcare 5 (that includes health insurance)
- Financial services 6
- Government 4 (that includes the Democratic National Committee)
- Other 3
But I wouldn’t put too much detailed credence in those industry breakdowns. Besides some questionable industry classifications, as noted above, the list leaves out some known Netezza customers. Axciom, which is indeed disclosed on the relevant part of Netezza’s website, is the first glaring omission that comes to mind. TEOCO/Vibrant is also missing.
One last industry data point: Netezza claims 7 of the 10 largest telecom firms in the world as customers, and 10 of the top 20, but only 15 of the top 100. On the other hand, Netezza boasts 30 telecom deployments in the past 2 years, so evidently it’s getting a lot of repeat business.
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