November 18, 2008

Silly website tricks

Vertica’s marketing is usually good-to-outstanding, but they made a funny misstep this time. If you go to the Vertica home page, you’ll see seasonal art suggesting that their product is a turkey and/or that it’s terrified it’s about to get the ax.

Live by the pun, die by the pun.


6 Responses to “Silly website tricks”

  1. Andy E on November 19th, 2008 1:46 pm

    Hi Curt,
    Thanks for the mention; we like the new Art Review feature on—I’ve always said you can’t go anywhere else for better-rounded coverage of the data management market! 🙂

    Well, if our home page design is getting press coverage, and it isn’t offending anyone (except for maybe web-savvy turkeys in this case), it can’t be that bad! Maybe we’ll try to be less ambiguous (as I think we were on Halloween), but just as fun, the next time we publish a seasonal/commerative banner.

    Speaking of which, we’re open to seasonal banner ideas and suggestions from the public. Feel free to throw some out on this thread (ok Curt)? and/or email ideas to If we use your suggestion, we’ll give you a free iPod touch.

  2. Curt Monash on November 19th, 2008 4:02 pm

    Most definitely OK!


  3. More website weirdness | Text Technologies on November 19th, 2008 11:27 pm

    […] something longer-lasting and weirder than Vertica’s “We sell turkeys” theme: Mark Logic, whose product is used primarily to help enterprises make their content more […]

  4. Dave Menninger on February 4th, 2009 12:58 pm

    Hi Curt,

    Is our current seasonal theme more to your liking?


  5. Curt Monash on February 4th, 2009 2:58 pm

    Much better, Dave! I LOVE it — as it were. 😉

  6. Curt Monash on February 4th, 2009 3:03 pm

    As for other seasonal ideas:

    • Tie Spring to the explosive growth of databases, and hence the need for efficient querying of same.
    • (US-centric) July 4th to the “tax” burden imposed by row-based systems
    • Or July 4th/Fireworks/explosive growth
    • Summer/beach/ease of administration

Leave a Reply

Feed: DBMS (database management system), DW (data warehousing), BI (business intelligence), and analytics technology Subscribe to the Monash Research feed via RSS or email:


Search our blogs and white papers

Monash Research blogs

User consulting

Building a short list? Refining your strategic plan? We can help.

Vendor advisory

We tell vendors what's happening -- and, more important, what they should do about it.

Monash Research highlights

Learn about white papers, webcasts, and blog highlights, by RSS or email.