February 26, 2009

Data warehousing business trends

I’ve talked with a whole lot of vendors recently, some here at TDWI, as well as users, fellow analysts, and so on. Repeated themes include:

Obviously, if the economy is bad enough, everything will be hurt. E.g., a lot of those data sellers have something to do with advertising, and the underlying business sector is in the tank. Ditto consumer or mass B-to-B marketing as well. But for now, the worst hits are being suffered by projects with large price tags, long lead times, and unclear benefits.

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