My skeptical remarks on the Aleri/Coral8 merger generated some pushback. Today I actually got around to talking with John Morell, who was marketing chief at Coral8 and has remained with the combined company. First, some quick metrics:
- The combined Aleri has around 100 employees, 60-40 from Aleri vs. Coral8.
- The combined Aleri has around 80 customers. All of Aleri’s, with one sort-of exception at Banks.com, were in financial services. A large minority of Coral8’s were in financial services too.
- However, half of Aleri’s marketing spend going forward is budgeted outside the financial services markets. Not unreasonably, John presents this as a proof point Aleri is serious about selling to other markets.
- Aleri had 12-14 people in the UK pre-merger. Coral8 had none in Europe.
- Coral8 had 15 OEMs pre-merger, some actually generating revenue. Aleri had substantially none.
- Coral8 had been closing a “couple” of customers/quarter in online commerce. But recently, that rate ramped up to a “few.”
- Aleri’s engine is used to handle “many” hundreds of thousands of messages per second. Coral8’s highest-throughput user processes 100-150,000 messages/second.
John is sticking by the company line that there will be an integrated Aleri/Coral8 engine in around 12 months, with all the performance optimization of Aleri and flexibility of Coral8, that compiles and runs code from any of the development tools either Aleri or Coral8 now has. While this is a lot faster than, say, the Informix/Illustra or Oracle/IRI Express integrations, John insists that integrating CEP engines is a lot easier. We’ll see.
I focused most of the conversation on Aleri’s forthcoming efforts outside the financial services market. John sees these as being focused around Coral8’s old “Continuous (Business) Intelligence” message, enhanced by Aleri’s Live OLAP. Aleri Live OLAP is an in-memory OLAP engine, real-time/event-driven, fed by CEP. Queries can be submitted via ODBO/MDX today. XMLA is coming. John reports that quite a few Coral8 customers are interested in Live OLAP, and positions the capability as one Coral8 would have had to develop had the company remained independent.
I’m a bit confused about how new or mature Aleri Live OLAP is. Although a “5.0” version was announced last May, John seemed to describe Live OLAP as a new technology just coming to market.
Generally, the applications that kept coming up were anti-fraud and ad/interaction-targeting, across multiple markets (including online gaming). An energy management deal to be announced soon seems to be an exception. I’m a little unclear as to how much is dashboards and how much is integrated operational BI. John views a natural progression as being dashboard-to-hard-coded-operational-BI. But I’m not year clear as to whether the initial dashboards provide much business value, or whether they are more just tools to get executive buy-in for the real opportunities.