June 8, 2009

More on Fox Interactive Media’s use of Greenplum

Greenplum’s most important reference is probably its energetic advocate Fox Interactive Media, even ahead of much larger user Greenplum user eBay, and notwithstanding Aster Data’s large presence in Fox subsidiary MySpace. I just ran across a “review” of Greenplum by FIM’s Brian Dolan, neatly summarizing his views about Greenplum’s strengths, weaknesses, and uses inside Fox.  Highlights include:

DELIVERABLES: Our research analytics team uses Greenplum Database to conduct tens of thousands of real-time [statistical] tests against millions of users every day, analyzing each visitor’s reaction to ads against more than 2,000 variables. This analysis is turned into reports for the BI, database administrators, systems engineering and product teams.

VENDOR SUPPORT: We’ve had nothing but positive interactions with the Greenplum team, from first sales call through to implementation and support. The technical team has been able to answer all of our questions, and we have the utmost respect for the engineering minds behind Greenplum Database.

WEAKNESSES: The ability to prioritize and balance queries at run time is a weakness. This would allow more effective sharing of resources between power users and reporting tasks. Second, the query optimizer is still immature.

Also, when Greenplum briefed on its Enterprise Data Cloud vision, it gave me a couple of details about what Fox was doing in that area.  For starters, Brian Dolan has a team of analysts, single-digit in number, each with his/her private Greenplum sandbox, just like the vision says they should have.  Second, it so happens that Fox has some customer/partner-facing data marts fed by the Greenplum database, but those are run on PostgreSQL rather than Greenplum.


2 Responses to “More on Fox Interactive Media’s use of Greenplum”

  1. Greenplum blogs about some customers | DBMS2 -- DataBase Management System Services on June 8th, 2009 4:41 am

    […] written some about Greenplum’s customers at eBay and Fox Interactive Media.  But as I recently grumped, I’m not in the mood right now to write much about other […]

  2. Greenplum links and resources « Dirty Cache on September 20th, 2011 1:34 pm

    […] http://www.emc.com/about/news/press/2010/20100706-01.htm – EMC to Acquire Greenplum http://www.emc.com/about/news/press/2010/20100922-01.htm – EMC Greenplum and Cloudera Form Alliance to Tackle Big Data Challenge http://www.emc.com/about/news/press/2010/20101013-01.htm – EMC Introduces Breakthrough “Big Data” Computing System http://www.emc.com/about/news/press/2011/20110509-03.htm – EMC Delivers Hadoop ‘Big Data’ Analytics to the Enterprise eBay’s two enormous data warehouses More on Fox Interactive Media’s use of Greenplum […]

Leave a Reply

Feed: DBMS (database management system), DW (data warehousing), BI (business intelligence), and analytics technology Subscribe to the Monash Research feed via RSS or email:


Search our blogs and white papers

Monash Research blogs

User consulting

Building a short list? Refining your strategic plan? We can help.

Vendor advisory

We tell vendors what's happening -- and, more important, what they should do about it.

Monash Research highlights

Learn about white papers, webcasts, and blog highlights, by RSS or email.