Over the past couple of years, quite a few data warehouse appliance or DBMS vendors have talked to me directly in terms of “Netezza’s price point,” or some similar phrase. Some have indicated that they’re right around the Netezza price point, but think their products are superior to Netezza’s. Others have stressed the large gap between their price and Netezza’s. But one way or the other, “Netezza’s price” has been an industry metric.
One reason everybody talks about the “Netezza (list) price” is that it hasn’t been changing much, seemingly staying stable at $50-60K/terabyte for a long time. And thus Teradata’s 2550 and Oracle’s larger-disk Exadata configuration — both priced more or less in the same range — have clearly been price-competitive with Netezza since their respective introductions.
That just changed. Netezza is cutting its pricing to the $20K/terabyte range imminently, with further cuts to come. So where does that leave competitors?
- The Teradata 1550 is in the Netezza price range (still a little below, actually).
- Oracle basically has nothing price-competitive with Netezza.
- Microsoft has stated it plans to introduce Madison below the old DATAllegro price points; conceivably, that could be competitive with Netezza’s new pricing, although I haven’t checked as to how much it now costs simply to buy a lot of SQL Server licenses (which presumably would be a Madison lower bound, and might except for hardware be the whole thing, since Microsoft likes to create large product bundles).
- XtremeData just launched in the new Netezza price range.
- Troubled Dataupia is hard to judge. While on the surface Dataupia’s prices sound very low, you can’t use a Dataupia box unless you also have a brand-name DBMS (license and hardware) alongside it. That obviously affects total cost significantly.
- Kickfire seems unaffected, as it doesn’t and most likely won’t compete with Netezza (different database size ranges).
- For the most part, software-only vendors are free to adapt or not as they choose. Hardware prices generally don’t need to be over $10K/terabyte, and in some cases could be a lot less. So the question is how far they’re willing to discount their software.