September 29, 2009

What Nielsen really uses in data warehousing DBMS

In its latest earnings call, Oracle made a reference to The Nielsen Company that was — to put it politely — rather confusing. I just plopped down in a chair next to Greg Goff, who evidently runs data warehousing at Nielsen, and had a quick chat. Here’s the real story.

Comments

6 Responses to “What Nielsen really uses in data warehousing DBMS”

  1. Oracle gives a few customer database size examples | DBMS2 -- DataBase Management System Services on September 29th, 2009 11:06 am

    [...] I’m keynoting the Netezza road show this month, and AC Nielsen is up there on stage touting Netezza. (Edit: Nielsen indeed does the overwhelming majority of its data warehousing on Netezza.) [...]

  2. John Susag on September 29th, 2009 12:23 pm

    According to the Netezza FY2009 annual report, “The Nielsen Company accounted for 16% of our total revenue in fiscal 2009″. That’s roughly $30M in Fiscal 2009 (ended January 31, 2009) alone.

    Disclaimer: The views expressed in this comment are my own and do not necessarily reflect the views of Teradata. The views and opinions expressed by others on this comment thread are theirs, not mine.

  3. RC on September 29th, 2009 1:36 pm

    @John Susag

    ..by others…are theirs…

    Oh dude, that is really the mother of all disclaimers! lol

  4. RM on September 30th, 2009 9:41 am

    Nielsen is a conglomerate with many businesses. I believe Nielsen Media Research has had a large (columnar) Sybase IQ installation for several years for TV advertising demographics.

  5. Jack Nicklaus on October 27th, 2009 10:31 am

    Indeed. Sybase IQ and Sybase ASE have far more data stored for analytics than Netezza at Nielsen. I’ll bet this guy Greg does not want to lose his job if Mitchell Habib found out that he was not touting Netezza.

  6. Joe on August 4th, 2010 11:24 pm

    I like pizza

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