October 18, 2009

Kickfire capacity and pricing

Kickfire’s marketing communication efforts are still a work in progress. Kickfire did finally relax its secrecy about FPGA-vs.-custom-silicon – not coincidentally during Netezza’s recent publicity cycle. That wise choice helped Kickfire get some favorable attention recently for its technical and market strategy, e.g. from Daniel Abadi, Merv Adrian and, kicking things off — as it were — me. Weeks after a recent Kickfire product release, there’s finally a fairly accurate data sheet up, although there’s still one self-defeatingly misleading line I’ll comment on below. Pricing is a whole other area of confusion, although it seems that current list prices have been inadvertently* leaked in Merv’s post linked above, with only one inaccuracy that I can detect.**

*I gather from the company that they forgot to tell Merv pricing was NDA.

** Merv cited a price as “starting” that I believe to be top-of-the-line. No criticism of Merv is implied in that; Kickfire has not been very clear in communicating hard numbers.

All that said, if one takes Kickfire’s marketing statements literally, Kickfire list pricing is around $20-50K per terabyte for a few small, fixed, high-performance configurations. That’s all-in, for plug-and-play appliances. What’s more, that range is based on the actual published user data capacity numbers for various Kickfire models, which I think are low for several reasons:


3 Responses to “Kickfire capacity and pricing”

  1. Merv Adrian on October 19th, 2009 6:14 pm

    Curt: FYI, Kickfire told me pricing was under embargo until their press release on 9/29. I published several days later, so there was no error there; I’m very careful about honoring such things.
    With respect to the top of the line, I said “starting” because I believe that Kickfire is likely to add more capacity within the 3000 serious. It’s the only price now, and it is their top of the line, so perhaps I should have been more explicit. Thanks for the eagle eye.

  2. Curt Monash on October 19th, 2009 6:24 pm


    My main point is that “starting” at that price is a mismatch with “up to” that disk capacity.

  3. Bruce Armstrong on October 23rd, 2009 10:22 pm

    Curt, thanks for the post. To be clear, our Model 2200 has a list price of $32,000 with 1.2 TB of raw disk and supports user data in the range of 750GB – 1.5 TB depending on a customer’s data attributes. Our Model 3200 has a list price of $154,000 with 14.4 TB of raw disk and supports user data in the range of 3 – 6 TB today at software level R1.5.


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