June 21, 2010

Notes on a spate of Netezza-related blog posts

Fearing that last year’s tight travel budgets would hamper attendance, Netezza – like a number of other vendors – decided to forgo a traditional user conference. Instead, it took its Enzee Universe show on the road, essentially spreading the conference across eight cities. I was asked to keynote six of the installments.

After the first one, Netezza Marketing VP Tim Young took me aside for two pieces of constructive criticism. The surprising one* was that he felt I had been INSUFFICIENTLY critical of Netezza. Since then, every other conversation we’ve had about content creation has also featured ringing reassurances that Tim truly wants independent, non-pandering work.

*The unsurprising one was that I’d rushed. Well, duh. After months of telling me I had a 1 hour slot, Netezza cut me to ½ hour a few days beforehand. And my talk had been designed to be high-speed even in the longer time slot …

As a result, I accepted a subsequent gig from Netezza that I would barely consider from most other vendors. Namely, for this year’s Enzee Universe – June 21-23, aka Monday-Wednesday of this week, at the Westin Waterfront Hotel in Boston – I would do some contemporaneous blogging. The parameters we agreed on included: 

That last bit didn’t exactly wholly work out; for the second consecutive year Netezza pulled a surprise schedule switch a few days beforehand. But:

So far as I know, the rest of the plan is still operative.

Posts already written as I draft this one include:

I still need to write one focusing on Netezza’s advanced analytics strategy, and plan to edit in a link to it when it’s up.


3 Responses to “Notes on a spate of Netezza-related blog posts”

  1. Netezza database software technology partial overview | DBMS2 -- DataBase Management System Services on June 21st, 2010 7:57 am

    […] June 21-23, and naturally will be announcing new products there, and otherwise providing hooks and inducements to get itself written about. (The preliminary count is seven press releases in all.) To get a head start, I stopped by Netezza […]

  2. My talk this morning | DBMS2 -- DataBase Management System Services on June 23rd, 2010 7:33 am

    […] Enzee Universe conference is now almost over, and I still haven’t figured out what my gig as “conference blogger” entails. More precisely, I’m operating from our unspoken fallback plan, namely “If all […]

  3. The ethics of white papers | Strategic Messaging on August 1st, 2010 4:23 am

    […] the vendor just expects you to show up and give your standard talk from your standard slide deck. Netezza once criticized me for not slamming them ENOUGH in speeches I gave at their traveling user conference. And even when there are review cycles on the […]

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