It turns out that the slide deck I posted a couple of days ago underwent more changes than I expected. Here’s a more current version. A number of the changes arose when I thought more about how to categorize analytic business benefits; hence that blog post a few minutes ago with more detail on the same subject.
Unchanged, however, is the more technical list of six things you can do with analytic technology, taken from a blog post late last year. Also unaltered are my definitions of investigative analytics and machine-generated data.