When I talked with SAS about its forthcoming in-memory parallel SAS HPA offering, we talked briefly about application areas. The three SAS cited were:
- Consumer financial services. The idea here is to combine information about customers’ use of all kinds of services — banking, credit cards, loans, etc. SAS believes this is both for marketing and risk analysis purposes.
- Insurance. We didn’t go into detail.
- Mobile communications. SAS’ customers aren’t giving it details, but they’re excited about geocoding/geospatial data.
Meanwhile, in another interview I heard about, SAS emphasized retailers. Indeed, that’s what spawned my recent post about logistic regression.
The mobile communications one is a bit scary. Your cell phone — and hence your cellular company — know where you are, pretty much from moment to moment. Even without advanced analytic technology applied to it, that’s a pretty direct privacy threat. Throw in some analytics, and your cell company might know, for example, who you hang out with (in person), where you shop, and how those things predict your future behavior. And so the government — or just your employer — might know those things too.