November 2, 2014

Analytics for lots and lots of business users

A common marketing theme in the 2010s decade has been to claim that you make analytics available to many business users, as opposed to your competition, who only make analytics available to (pick one):

Versions of this claim were also common in the 1970s, 1980s, 1990s and 2000s.

Some of that is real. In particular:

Even so, for most analytic tools, power users tend to be:

Asserting otherwise is rarely more than marketing hype.

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3 Responses to “Analytics for lots and lots of business users”

  1. Thomas W. Dinsmore on November 5th, 2014 3:53 pm

    Back in 1999, there was a startup (who shall remain nameless) that went around to banks pitching a tool that would enable them to “fire all of their SAS users.”

    What they didn’t seem to realize was that every person in the room was a SAS user.



  2. Notes on predictive modeling, November 2, 2014 | DBMS 2 : DataBase Management System Services on November 8th, 2014 7:31 am

    […] be. While it seems cool to put predictive modeling straight in the hands of business users — some business users, at least — it’s rare for them to use predictive modeling tools more sophisticated than […]

  3. Thoughts and notes, Thanksgiving weekend 2014 | DBMS 2 : DataBase Management System Services on November 30th, 2014 8:49 pm

    […] Analytics carried out directly by business users. […]

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