Data mart outsourcing
Discussion of services that analyze large databases on an outsourced basis. Related subjects include:
- Data warehousing
- SaaS (Software as a Service)
- 1010data
- TEOCO
- (in The Monash Report) Verix
- (in Text Technologies) Text mining SaaS
Thinking about market segments
It is a reasonable (over)simplification to say that my business boils down to:
- Advising vendors what/how to sell.
- Advising users what/how to buy.
One complication that commonly creeps in is that different groups of users have different buying practices and technology needs. Usually, I nod to that point in passing, perhaps by listing different application areas for a company or product. But now let’s address it head on. Whether or not you care about the particulars, I hope the sheer length of this post reminds you that there are many different market segments out there.
Last June I wrote:
In almost any IT decision, there are a number of environmental constraints that need to be acknowledged. Organizations may have standard vendors, favored vendors, or simply vendors who give them particularly deep discounts. Legacy systems are in place, application and system alike, and may or may not be open to replacement. Enterprises may have on-premise or off-premise preferences; SaaS (Software as a Service) vendors probably have multitenancy concerns. Your organization can determine which aspects of your system you’d ideally like to see be tightly integrated with each other, and which you’d prefer to keep only loosely coupled. You may have biases for or against open-source software. You may be pro- or anti-appliance. Some applications have a substantial need for elastic scaling. And some kinds of issues cut across multiple areas, such as budget, timeframe, security, or trained personnel.
I’d further say that it matters whether the buyer:
- Is a large central IT organization.
- Is the well-staffed IT organization of a particular business department.
- Is a small, frazzled IT organization.
- Has strong engineering or technical skills, but less in the way of IT specialists.
- Is trying to skate by without much technical knowledge of any kind.
Now let’s map those considerations (and others) to some specific market segments. Read more
Notes on the ClearStory Data launch, including an inaccurate quote from me
ClearStory Data launched, with nice coverage in the New York Times, Computerworld, and elsewhere. But from my standpoint, there were some serious problems:
- (Bad.) I was planning to cover the launch as well, in a split exclusive, but that plan was changed, costing me considerable wasted work.
- (Worse.) I wasn’t told of the change as soon as it was known. Indeed, I wasn’t told at all; I was left to infer it from the fact that I was now being asked to talk with other reporters.
- (Horrific.) I was quoted in the ClearStory launch press release, but while the sentiments were reasonably in line with my own, the quote was incorrect.*
I’m utterly disgusted with this whole mess, although after talking with her a lot I’m fine with CEO Sharmila Mulligan’s part in it, which is to say with ClearStory’s part in general.
*I avoid the term “platform” as much as possible; indeed, I still don’t really know what the “new platforms” part was supposed to refer to. The Frankenquote wound up with some odd grammar as well.
Actually, in principle I’m a pretty close adviser to ClearStory (for starters, they’re one of my stealth-mode clients). That hasn’t really ramped up yet; in particular, I haven’t had a technical deep dive. So for now I’ll just say:
| Categories: Business intelligence, ClearStory Data, Data integration and middleware, Data mart outsourcing | Leave a Comment |
Applications of an analytic kind
The most straightforward approach to the applications business is:
- Take general-purpose technology and think through how to apply it to a specific application domain.
- Produce packaged application software accordingly.
However, this strategy is not as successful in analytics as in the transactional world, for two main reasons:
- Analytic applications of that kind are rarely complete.
- Incomplete applications rarely sell well.
I first realized all this about a decade ago, after Henry Morris coined the term analytic applications and business intelligence companies thought it was their future. In particular, when Dave Kellogg ran marketing for Business Objects, he rattled off an argument to the effect that Business Objects had generated more analytic app revenue over the lifetime of the company than Cognos had. I retorted, with only mild hyperbole, that the lifetime numbers he was citing amounted to “a bad week for SAP”. Somewhat hoist by his own petard, Dave quickly conceded that he agreed with my skepticism, and we changed the subject accordingly.
Reasons that analytic applications are commonly less complete than the transactional kind include: Read more
| Categories: Business intelligence, Business Objects, Data mart outsourcing, Investment research and trading, Log analysis, Oracle, SAP AG, SAS Institute, Web analytics, WibiData | 13 Comments |
Comments on the analytic DBMS industry and Gartner’s Magic Quadrant for same
This year’s Gartner Magic Quadrant for Data Warehouse Database Management Systems is out.* I shall now comment, just as I did on the 2010, 2009, 2008, 2007, and 2006 Gartner Data Warehouse Database Management System Magic Quadrants, to varying extents. To frame the discussion, let me start by saying:
- In general, I regard Gartner Magic Quadrants as a bad use of good research.
- Illustrating the uselessness of — or at least poor execution on — the overall quadrant metaphor, a large majority of the vendors covered are lined up near the line x = y, each outpacing the one below in both of the quadrant’s dimensions.
- I find fewer specifics to disagree with in this Gartner Magic Quadrant than in previous year’s versions. Two factors jump to mind as possible reasons:
- This year’s Gartner Magic Quadrant for Data Warehouse Database Management Systems is somewhat less ambitious than others; while it gives as much company detail as its predecessors, it doesn’t add as much discussion of overall trends. So there’s less to (potentially) disagree with.
- Merv Adrian is now at Gartner.
- Whatever the problems may be with Gartner’s approach, the whole thing comes out better than do Forrester’s failed imitations.
*As of February, 2012 — and surely for many months thereafter — Teradata is graciously paying for a link to the report.
Specific company comments, roughly in line with Gartner’s rough single-dimensional rank ordering, include: Read more
Departmental analytics — best practices
I believe IT departments should support and encourage departmental analytics efforts, where “support” and “encourage” are not synonyms for “control”, “dominate”, “overwhelm”, or even “tame”. A big part of that is:
Let, and indeed help, departments have the data they want, when they want it, served with blazing performance.
Three things that absolutely should NOT be obstacles to these ends are:
- Corporate DBMS standards.
- Corporate data governance processes.
- The difficulties of ETL.
| Categories: Business intelligence, Data mart outsourcing, Data warehousing, EAI, EII, ETL, ELT, ETLT, Predictive modeling and advanced analytics | 4 Comments |
Clarifying SAND’s customer metrics, positioning and technical story
Talking with my clients at SAND can be confusing. That said:
- I need to revise my figures for SAND’s customer count way downward.
- SAND finally has a reasonably clear positioning.
- SAND’s product actually seems to have a lot of features.
A few months ago, I wrote:
SAND Technology reported >600 total customers, including >100 direct.
Upon talking with the company, I need to revise that figure downward, from > 600 to 15.
Eight kinds of analytic database (Part 2)
In Part 1 of this two-part series, I outlined four variants on the traditional enterprise data warehouse/data mart dichotomy, and suggested what kinds of DBMS products you might use for each. In Part 2 I’ll cover four more kinds of analytic database — even newer, for the most part, with a use case/product short list match that is even less clear. Read more
More on Sybase IQ, including Version 15.2
Back in March, Sybase was kind enough to give me permission to post a slide deck about Sybase IQ. Well, I’m finally getting around to doing so. Highlights include but are not limited to:
- Slide 2 has some market success figures and so on. (>3100 copies at >1800 users, >200 sales last year)
- Slides 6-11 give more detail on Sybase’s indexing and data access methods than I put into my recent technical basics of Sybase IQ post.
- Slide 16 reminds us that in-database data mining is quite competitive with what SAS has actually delivered with its DBMS partners, even if it doesn’t have the nice architectural approach of Aster or Netezza. (I.e., Sybase IQ’s more-than-SQL advanced analytics story relies on C++ UDFs — User Defined Functions — running in-process with the DBMS.) In particular, there’s a data mining/predictive analytics library — modeling and scoring both — licensed from a small third party.
- A number of the other later slides also have quite a bit of technical crunch. (More on some of those points below too.)
Sybase IQ may have a bit of a funky architecture (e.g., no MPP), but the age of the product and the substantial revenue it generates have allowed Sybase to put in a bunch of product features that newer vendors haven’t gotten around to yet.
More recently, Sybase volunteered permission for me to preannounce Sybase IQ Version 15.2 by a few days (it’s scheduled to come out this week). Read more
Stakeholder-facing analytics
There’s a point I keep making in speeches, and used to keep making in white papers, yet have almost never spelled out in this blog. Let me now (somewhat) correct the oversight.
Analytic technology isn’t only for you. It’s also for your customers, citizens, and other stakeholders.
I am not referring here to what is well understood to be an important, fast-growing activity — providing data and its analysis to customers as your primary or only business — nor to the related business of taking people’s data, crunching it for them, and giving them results. That combined sector — which I am pretty alone in aggregating into one and calling data mart outsourcing — is one of the top several vertical markets for a lot of the analytic DBMS vendors I write about. Rather, I’m talking about enterprises that gather data for some primary purpose, and have discovered that a good secondary use of the data is to reflect it back to stakeholders, often the same ones who provided or created it in the first place.
For now I’ll call this category stakeholder-facing analytics, as the shorter phrase “stakeholder analytics” would be ambiguous.* I first picked up the idea early this decade from Information Builders, for whom it had become something of a specialty. I’ve been asking analytics vendors for examples of stakeholder-facing analytics ever since, and a number have been able to comply. But the whole thing is in its early days even so; almost any sufficiently large enterprise should be more active in stakeholder-facing analytics than it currently is.
Read more
| Categories: Analytic technologies, Business intelligence, Data mart outsourcing, Fox and MySpace, PostgreSQL | 4 Comments |
Infobright blog update
I often offer that, if a company puts up a sufficiently good blog post, I’ll link to it. Well, I just noticed that Infobright CEO Mark Burton (somewhere along the way he seems to have dropped the “interim”) put up an excellent post last month.
Highlights on the market share/sector side include: Read more