Predictive modeling and advanced analytics
Discussion of technologies and vendors in the overlapping areas of predictive analytics, predictive modeling, data mining, machine learning, Monte Carlo analysis, and other “advanced” analytics.
Datameer checked in, having recently announced general availability of Datameer 5.0. So far as I understood, Datameer is still clearly in the investigative analytics business, in that:
- Datameer does business intelligence, but not at human real-time speeds. Datameer query durations are sometimes sub-minute, but surely not sub-second.
- Datameer also does lightweight predictive analytics/machine learning — k-means clustering, decision trees, and so on.
Key aspects include:
- Datameer runs straight against Hadoop.
- Like many other analytic offerings, Datameer is meant to be “self-service”, for line-of-business business analysts, and includes some “data preparation”. Datameer also has had some data profiling since Datameer 4.0.
- The main way of interacting with Datameer seems to be visual analytic programming. However, I Datameer has evolved somewhat away from its original spreadsheet metaphor.
- Datameer’s primitives resemble those you’d find in SQL (e.g. JOINs, GROUPBYs). More precisely, that would be SQL with a sessionization extension; e.g., there’s a function called GROUPBYGAP.
- Datameer lets you write derived data back into Hadoop.
|Categories: Business intelligence, Databricks, Spark and BDAS, Datameer, Hadoop, Log analysis, Market share and customer counts, Predictive modeling and advanced analytics, Web analytics||5 Comments|
As planned, I’m getting more active in predictive modeling. Anyhow …
1. I still believe most of what I said in a July, 2013 predictive modeling catch-all post. However, I haven’t heard as much subsequently about Ayasdi as I had expected to.
2. The most controversial part of that post was probably the claim:
I think the predictive modeling state of the art has become:
- Cluster in some way.
- Model separately on each cluster.
- It is always possible to instead go with a single model formally.
- A lot of people think accuracy, ease-of-use, or both are better served by a true single-model approach.
- Conversely, if you have a single model that’s pretty good, it’s natural to look at the subset of the data for which it works poorly and examine that first. Voila! You’ve just done a kind of clustering.
3. Nutonian is now a client. I just had my first meeting with them this week. To a first approximation, they’re somewhat like KXEN (sophisticated math, non-linear models, ease of modeling, quasi-automagic feature selection), but with differences that start: Read more
|Categories: Ayasdi, Databricks, Spark and BDAS, Log analysis, Nutonian, Predictive modeling and advanced analytics, Revolution Analytics, Scientific research, Web analytics||5 Comments|
I’m on record as noting and agreeing with an industry near-consensus that Spark, rather than Tez, will be the replacement for Hadoop MapReduce. I presumed that Hortonworks, which is pushing Tez, disagreed. But Shaun Connolly of Hortonworks suggested a more nuanced view. Specifically, Shaun tweeted thoughts including:
Tez vs Spark = Apples vs Oranges.
Spark is general-purpose engine with elegant APIs for app devs creating modern data-driven apps, analytics, and ML algos.
Tez is a framework for expressing purpose-built YARN-based DAGs; its APIs are for ISVs & engine/tool builders who embed it
[For example], Hive embeds Tez to convert its SQL needs into purpose-built DAGs expressed optimally and leveraging YARN
That said, I haven’t yet had a chance to understand what advantages Tez might have over Spark in the use cases that Shaun relegates it to.
- The Twitter discussion with Shaun was a spin-out from my research around streaming for Hadoop.
|Categories: Data warehousing, Databricks, Spark and BDAS, Hadoop, Hortonworks, Predictive modeling and advanced analytics||6 Comments|
1. I wish I had some good, practical ideas about how to make a political difference around privacy and surveillance. Nothing else we discuss here is remotely as important. I presumably can contribute an opinion piece to, more or less, the technology publication(s) of my choice; that can have a small bit of impact. But I’d love to do better than that. Ideas, anybody?
2. A few thoughts on cloud, colocation, etc.:
- The economies of scale of colocation-or-cloud over operating your own data center are compelling. Most of the reasons you outsource hardware manufacture to Asia also apply to outsourcing data center operation within the United States. (The one exception I can think of is supply chain.)
- The arguments for cloud specifically over colocation are less persuasive. Colo providers can even match cloud deployments in rapid provisioning and elastic pricing, if they so choose.
- Surely not coincidentally, I am told that Rackspace is deemphasizing cloud, reemphasizing colocation, and making a big deal out of Open Compute. In connection with that, Rackspace has pulled back from its leadership role in OpenStack.
- I’m hearing much more mention of Amazon Redshift than I used to. It seems to have a lot of traction as a simple and low-cost option.
- I’m hearing less about Elastic MapReduce than I used to, although I imagine usage is still large and growing.
- In general, I get the impression that progress is being made in overcoming the inherent difficulties in cloud (and even colo) parallel analytic processing. But it all still seems pretty vague, except for the specific claims being made for traction of Redshift, EMR, and so on.
- Teradata recently told me that in colocation pricing, it is common for floor space to be everything, with power not separately metered. But I don’t think that trend is a big deal, as it is not necessarily permanent.
- Cloud hype is of course still with us.
- Other than the above, I stand by my previous thoughts on appliances, clusters and clouds.
3. As for the analytic DBMS industry: Read more
Everybody is confused about privacy and surveillance. So I’m renewing my efforts to consciousness-raise within the tech community. For if we don’t figure out and explain the issues clearly enough, there isn’t a snowball’s chance in Hades our lawmakers will get it right without us.
How bad is the confusion? Well, even Edward Snowden is getting it wrong. A Wired interview with Snowden says:
“If somebody’s really watching me, they’ve got a team of guys whose job is just to hack me,” he says. “I don’t think they’ve geolocated me, but they almost certainly monitor who I’m talking to online. Even if they don’t know what you’re saying, because it’s encrypted, they can still get a lot from who you’re talking to and when you’re talking to them.”
That is surely correct. But the same article also says:
“We have the means and we have the technology to end mass surveillance without any legislative action at all, without any policy changes.” The answer, he says, is robust encryption. “By basically adopting changes like making encryption a universal standard—where all communications are encrypted by default—we can end mass surveillance not just in the United States but around the world.”
That is false, for a myriad of reasons, and indeed is contradicted by the first excerpt I cited.
What privacy/surveillance commentators evidently keep forgetting is:
- There are many kinds of privacy-destroying information. I think people frequently overlook just how many kinds there are.
- Many kinds of organization capture that information, can share it with each other, and gain benefits from eroding or destroying privacy. Similarly, I think people overlook just how pervasive the incentive is to snoop.
- Privacy is invaded through a variety of analytic techniques applied to that information.
So closing down a few vectors of privacy attack doesn’t solve the underlying problem at all.
Worst of all, commentators forget that the correct metric for danger is not just harmful information use, but chilling effects on the exercise of ordinary liberties. But in the interest of space, I won’t reiterate that argument in this post.
Perhaps I can refresh your memory why each of those bulleted claims is correct. Major categories of privacy-destroying information (raw or derived) include:
- The actual content of your communications – phone calls, email, social media posts and more.
- The metadata of your communications — who you communicate with, when, how long, etc.
- What you read, watch, surf to or otherwise pay attention to.
- Your purchases, sales and other transactions.
- Video images, via stationary cameras, license plate readers in police cars, drones or just ordinary consumer photography.
- Monitoring via the devices you carry, such as phones or medical monitors.
- Your health and physical state, via those devices, but also inferred from, for example, your transactions or search engine entries.
- Your state of mind, which can be inferred to various extents from almost any of the other information areas.
- Your location and movements, ditto. Insurance companies also want to put monitors in cars to track your driving behavior in detail.
|Categories: Health care, Predictive modeling and advanced analytics, Surveillance and privacy, Telecommunications||2 Comments|
I’ve talked with many companies recently that believe they are:
- Focused on building a great data management and analytic stack for log management …
- … unlike all the other companies that might be saying the same thing …
- … and certainly unlike expensive, poorly-scalable Splunk …
- … and also unlike less-focused vendors of analytic RDBMS (which are also expensive) and/or Hadoop distributions.
At best, I think such competitive claims are overwrought. Still, it’s a genuinely important subject and opportunity, so let’s consider what a great log management and analysis system might look like.
Much of this discussion could apply to machine-generated data in general. But right now I think more players are doing product management with an explicit conception either of log management or event-series analytics, so for this post I’ll share that focus too.
A short answer might be “Splunk, but with more analytic functionality and more scalable performance, at lower cost, plus numerous coupons for free pizza.” A more constructive and bottoms-up approach might start with: Read more
Many of the companies I talk with boast of freeing business analysts from reliance on IT. This, to put it mildly, is not a unique value proposition. As I wrote in 2012, when I went on a history of analytics posting kick,
- Most interesting analytic software has been adopted first and foremost at the departmental level.
- People seem to be forgetting that fact.
In particular, I would argue that the following analytic technologies started and prospered largely through departmental adoption:
- Fourth-generation languages (the analytically-focused ones, which in fact started out being consumed on a remote/time-sharing basis)
- Electronic spreadsheets
- 1990s-era business intelligence
- Fancy-visualization business intelligence
- Predictive analytics
- Text analytics
- Rules engines
What brings me back to the topic is conversations I had this week with Paxata and Metanautix. The Paxata story starts:
- Paxata is offering easy — and hopefully in the future comprehensive — “data preparation” tools …
- … that are meant to be used by business analysts rather than ETL (Extract/Transform/Load) specialists or other IT professionals …
- … where what Paxata means by “data preparation” is not specifically what a statistician would mean by the term, but rather generally refers to getting data ready for business intelligence or other analytics.
Metanautix seems to aspire to a more complete full-analytic-stack-without-IT kind of story, but clearly sees the data preparation part as a big part of its value.
If there’s anything new about such stories, it has to be on the transformation side; BI tools have been helping with data extraction since — well, since the dawn of BI. Read more
|Categories: Business intelligence, Datameer, EAI, EII, ETL, ELT, ETLT, Predictive modeling and advanced analytics, Progress, Apama, and DataDirect||10 Comments|
After visiting California recently, I made a flurry of posts, several of which generated considerable discussion.
- My claim that Spark will replace Hadoop MapReduce got much Twitter attention — including some high-profile endorsements — and also some responses here.
- My MemSQL post led to a vigorous comparison of MemSQL vs. VoltDB.
- My post on hardware and storage spawned a lively discussion of Hadoop hardware pricing; even Cloudera wound up disagreeing with what I reported Cloudera as having said. Sadly, there was less response to the part about the partial (!) end of Moore’s Law.
- My Cloudera/SQL/Impala/Hive apparently was well-balanced, in that it got attacked from multiple sides via Twitter & email. Apparently, I was too hard on Impala, I was too hard on Hive, and I was too hard on boxes full of cardboard file cards as well.
- My post on the Intel/Cloudera deal garnered a comment reminding us Dell had pushed the Intel distro.
- My CitusDB post picked up a few clarifying comments.
Here is a catch-all post to complete the set. Read more
Spark is on the rise, to an even greater degree than I thought last month.
- Numerous clients and other companies I talk with have adopted Spark, plan to adopt Spark, or at least think it’s likely they will. In particular:
- A number of analytic-stack companies are joining ClearStory in using Spark. Most of the specifics are confidential, but I hope some will be announced soon.
- MapR has joined Cloudera in supporting Spark, and indeed — unlike Cloudera — is supporting the full Spark stack.
- Mike Olson of Cloudera is on record as predicting that Spark will be the replacement for Hadoop MapReduce. Just about everybody seems to agree, except perhaps for Hortonworks folks betting on the more limited and less mature Tez. Spark’s biggest technical advantages as a general data processing engine are probably:
- The Directed Acyclic Graph processing model. (Any serious MapReduce-replacement contender will probably echo that aspect.)
- A rich set of programming primitives in connection with that model.
- Support also for highly-iterative processing, of the kind found in machine learning.
- Flexible in-memory data structures, namely the RDDs (Resilient Distributed Datasets).
- A clever approach to fault-tolerance.
- Spark is a major contender in streaming.
- There’s some cool machine-learning innovation using Spark.
- Spark 1.0 will drop by mid-May, Apache voters willin’ an’ the creek don’ rise. Publicity will likely ensue, with strong evidence of industry support.*
*Yes, my fingerprints are showing again.
The most official description of what Spark now contains is probably the “Spark ecosystem” diagram from Databricks. However, at the time of this writing it is slightly out of date, as per some email from Databricks CEO Ion Stoica (quoted with permission):
… but if I were to redraw it, SparkSQL will replace Shark, and Shark will eventually become a thin layer above SparkSQL and below BlinkDB.
With this change, all the modules on top of Spark (i.e., SparkStreaming, SparkSQL, GraphX, and MLlib) are part of the Spark distribution. You can think of these modules as libraries that come with Spark.
|Categories: Cloudera, Complex event processing (CEP), Databricks, Spark and BDAS, Hadoop, Hortonworks, MapR, MapReduce, Predictive modeling and advanced analytics, SQL/Hadoop integration, Yahoo||14 Comments|
The Spark buzz keeps increasing; almost everybody I talk with expects Spark to win big, probably across several use cases.
Disclosure: I’ll soon be in a substantial client relationship with Databricks, hoping to improve their stealth-mode marketing.
The “real-time analytics” gold rush I called out last year continues. A large fraction of the vendors I talk with have some variant of “real-time analytics” as a central message.
Hadapt laid off its sales and marketing folks, and perhaps some engineers as well. In a nutshell, Hadapt’s approach to SQL-on-Hadoop wasn’t selling vs. the many alternatives, and Hadapt is doubling down on poly-structured data*/schema-on-need.
*While Hadapt doesn’t to my knowledge use the term “poly-structured data”, some other vendors do. And so I may start using it more myself, at least when the poly-structured/multi-structured distinction actually seems significant.
WibiData is partnering with DataStax, WibiData is of course pleased to get access to Cassandra’s user base, which gave me the opportunity to ask why they thought Cassandra had beaten HBase in those accounts. The answer was performance and availability, while Cassandra’s traditional lead in geo-distribution wasn’t mentioned at all.
Disclosure: My fingerprints are all over that deal.
In other news, WibiData has had some executive departures as well, but seems to be staying the course on its strategy. I continue to think that WibiData has a really interesting vision about how to do large-data-volume interactive computing, and anybody in that space would do well to talk with them or at least look into the open source projects WibiData sponsors.
I encountered another apparently-popular machine-learning term — bandit model. It seems to be glorified A/B testing, and it seems to be popular. I think the point is that it tries to optimize for just how much you invest in testing unproven (for good or bad) alternatives.
I had an awkward set of interactions with Gooddata, including my longest conversations with them since 2009. Gooddata is in the early days of trying to offer an all-things-to-all-people analytic stack via SaaS (Software as a Service). I gather that Hadoop, Vertica, PostgreSQL (a cheaper Vertica alternative), Spark, Shark (as a faster version of Hive) and Cassandra (under the covers) are all in the mix — but please don’t hold me to those details.
I continue to think that computing is moving to a combination of appliances, clusters, and clouds. That said, I recently bought a new gaming-class computer, and spent many hours gaming on it just yesterday.* I.e., there’s room for general-purpose workstations as well. But otherwise, I’m not hearing anything that contradicts my core point.
*The last beta weekend for The Elder Scrolls Online; I loved Morrowind.