Discussion of how data warehousing and analytic technologies are applied to clickstream analysis and other web analytics challenges. Related subjects include:
As planned, I’m getting more active in predictive modeling. Anyhow …
1. I still believe most of what I said in a July, 2013 predictive modeling catch-all post. However, I haven’t heard as much subsequently about Ayasdi as I had expected to.
2. The most controversial part of that post was probably the claim:
I think the predictive modeling state of the art has become:
- Cluster in some way.
- Model separately on each cluster.
- It is always possible to instead go with a single model formally.
- A lot of people think accuracy, ease-of-use, or both are better served by a true single-model approach.
- Conversely, if you have a single model that’s pretty good, it’s natural to look at the subset of the data for which it works poorly and examine that first. Voila! You’ve just done a kind of clustering.
3. Nutonian is now a client. I just had my first meeting with them this week. To a first approximation, they’re somewhat like KXEN (sophisticated math, non-linear models, ease of modeling, quasi-automagic feature selection), but with differences that start: Read more
|Categories: Ayasdi, Databricks, Spark and BDAS, Log analysis, Nutonian, Predictive modeling and advanced analytics, Revolution Analytics, Scientific research, Web analytics||6 Comments|
The genesis of this post is that:
- Hortonworks is trying to revitalize the Apache Storm project, after Storm lost momentum; indeed, Hortonworks is referring to Storm as a component of Hadoop.
- Cloudera is talking up what I would call its human real-time strategy, which includes but is not limited to Flume, Kafka, and Spark Streaming. Cloudera also sees a few use cases for Storm.
- This all fits with my view that the Current Hot Subject is human real-time data freshness — for analytics, of course, since we’ve always had low latencies in short-request processing.
- This also all fits with the importance I place on log analysis.
- Cloudera reached out to talk to me about all this.
Of course, we should hardly assume that what the Hadoop distro vendors favor will be the be-all and end-all of streaming. But they are likely to at least be influential players in the area.
In the parts of the problem that Cloudera emphasizes, the main tasks that need to be addressed are: Read more
|Categories: Cloudera, Data warehousing, EAI, EII, ETL, ELT, ETLT, Hadoop, Health care, Hortonworks, Kafka and Confluent, Log analysis, Specific users, Splunk, Streaming and complex event processing (CEP), Web analytics||9 Comments|
We all tend to assume that data is a great and glorious asset. How solid is this assumption?
- Yes, data is one of the most proprietary assets an enterprise can have. Any of the Goldman Sachs big three* — people, capital, and reputation — are easier to lose or imitate than data.
- In many cases, however, data’s value diminishes quickly.
- Determining the value derived from owning, analyzing and using data is often tricky — but not always. Examples where data’s value is pretty clear start with:
- Industries which long have had large data-gathering research budgets, in areas such as clinical trials or seismology.
- Industries that can calculate the return on mass marketing programs, such as internet advertising or its snail-mail predecessors.
*”Our assets are our people, capital and reputation. If any of these is ever diminished, the last is the most difficult to restore.” I love that motto, even if Goldman Sachs itself eventually stopped living up to it. If nothing else, my own business depends primarily on my reputation and information.
This all raises the idea – if you think data is so valuable, maybe you should get more of it. Areas in which enterprises have made significant and/or successful investments in data acquisition include: Read more
|Categories: Data mart outsourcing, eBay, Health care, Investment research and trading, Log analysis, Scientific research, Text, Web analytics||7 Comments|
I’ve talked with many companies recently that believe they are:
- Focused on building a great data management and analytic stack for log management …
- … unlike all the other companies that might be saying the same thing …
- … and certainly unlike expensive, poorly-scalable Splunk …
- … and also unlike less-focused vendors of analytic RDBMS (which are also expensive) and/or Hadoop distributions.
At best, I think such competitive claims are overwrought. Still, it’s a genuinely important subject and opportunity, so let’s consider what a great log management and analysis system might look like.
Much of this discussion could apply to machine-generated data in general. But right now I think more players are doing product management with an explicit conception either of log management or event-series analytics, so for this post I’ll share that focus too.
A short answer might be “Splunk, but with more analytic functionality and more scalable performance, at lower cost, plus numerous coupons for free pizza.” A more constructive and bottoms-up approach might start with: Read more
After visiting California recently, I made a flurry of posts, several of which generated considerable discussion.
- My claim that Spark will replace Hadoop MapReduce got much Twitter attention — including some high-profile endorsements — and also some responses here.
- My MemSQL post led to a vigorous comparison of MemSQL vs. VoltDB.
- My post on hardware and storage spawned a lively discussion of Hadoop hardware pricing; even Cloudera wound up disagreeing with what I reported Cloudera as having said. Sadly, there was less response to the part about the partial (!) end of Moore’s Law.
- My Cloudera/SQL/Impala/Hive apparently was well-balanced, in that it got attacked from multiple sides via Twitter & email. Apparently, I was too hard on Impala, I was too hard on Hive, and I was too hard on boxes full of cardboard file cards as well.
- My post on the Intel/Cloudera deal garnered a comment reminding us Dell had pushed the Intel distro.
- My CitusDB post picked up a few clarifying comments.
Here is a catch-all post to complete the set. Read more
Much of modern analytic technology deals with what might be called an entity-centric sequence of events. For example:
- You receive and open various emails.
- You click on and look at various web sites and pages.
- Specific elements are displayed on those pages.
- You study various products, and even buy some.
Analytic questions are asked along the lines “Which sequences of events are most productive in terms of leading to the events we really desire?”, such as product sales. Another major area is sessionization, along with data preparation tasks that boil down to arranging data into meaningful event sequences in the first place.
A number of my clients are focused on such scenarios, including WibiData, Teradata Aster (e.g. via nPath), Platfora (in the imminent Platfora 3), and others. And so I get involved in naming exercises. The term entity-centric came along a while ago, because “user-centric” is too limiting. (E.g., the data may not be about a person, but rather specifically about the actions taken on her mobile device.) Now I’m adding the term event series to cover the whole scenario, rather than the “event sequence(s)” I might appear to have been hinting at above.
I decided on “event series” earlier this week, after noting that: Read more
|Categories: Aster Data, Business intelligence, Data warehousing, EAI, EII, ETL, ELT, ETLT, Platfora, Predictive modeling and advanced analytics, Teradata, Vertica Systems, Web analytics, WibiData||19 Comments|
Hortonworks did a business-oriented round of outreach, talking with at least Derrick Harris and me. Notes from my call — for which Rob Bearden didn’t bother showing up — include, in no particular order:
- Hortonworks denies advanced acquisition discussions with either Microsoft and Intel. Of course, that doesn’t exactly contradict the widespread story of Intel having made an acquisition offer. Edit: I have subsequently heard, very credibly, that the denial was untrue.
- As vendors usually do, Hortonworks denies the extreme forms of Cloudera’s suggestion that Hortonworks competitive wins relate to price slashing. But Hortonworks does believe that its license fees often wind up being lower than Cloudera’s, due especially to Hortonworks offering few extra-charge items than Cloudera.
- Hortonworks used a figure of ~75 subscription customers. Edit: That figure turns out in retrospect to have been inflated. This does not include OEM sales through, for example, Teradata, Microsoft Azure, or Rackspace. However, that does include …
- … a small number of installations hosted in the cloud — e.g. ~2 on Amazon Web Services — or otherwise remotely. Also, testing in the cloud seems to be fairly frequent, and the cloud can also be a source of data ingested into Hadoop.
- Since Hortonworks a couple of times made it seem that Rackspace was an important partner, behind only Teradata and Microsoft, I finally asked why. Answers boiled down to a Rackspace Hadoop-as-a-service offering, plus joint work to improve Hadoop-on-OpenStack.
- Other Hortonworks reseller partners seem more important in terms of helping customers consume HDP (Hortonworks Data Platform), rather than for actually doing Hortonworks’ selling for it. (This is unsurprising — channel sales rarely are a path to success for a product that is also appropriately sold by a direct force.)
- Hortonworks listed its major industry sectors as:
- Web and retailing, which it identifies as one thing.
- Health care (various subsectors).
- Financial services, which it called “competitive” in the kind of tone that usually signifies “we lose a lot more than we win, and would love to change that”.
In Hortonworks’ view, Hadoop adopters typically start with a specific use case around a new type of data, such as clickstream, sensor, server log, geolocation, or social. Read more
My clients at Aerospike are coming out with their Version 3, and as several of my clients do, have encouraged me to front-run what otherwise would be the Monday embargo.
I encourage such behavior with arguments including:
- “Nobody else is going to write in such technical detail anyway, so they won’t mind.”
- “I’ve done this before. Other writers haven’t complained.”
- “In fact, some other writers like having me go first, so that they can learn from and/or point to what I say.”
- “Hey, I don’t ask for much in the way of exclusives, but I’d be pleased if you threw me this bone.”
Aerospike 2’s value proposition, let us recall, was:
… performance, consistent performance, and uninterrupted operations …
- Aerospike’s consistent performance claims are along the lines of sub-millisecond latency, with 99.9% of responses being within 5 milliseconds, and even a node outage only borking performance for some 10s of milliseconds.
- Uninterrupted operation is a core Aerospike design goal, and the company says that to date, no Aerospike production cluster has ever gone down.
The major support for such claims is Aerospike’s success in selling to the digital advertising market, which is probably second only to high-frequency trading in its low-latency demands. For example, Aerospike’s CMO Monica Pal sent along a link to what apparently is:
- a video by a customer named Brightroll …
- … who enjoy SLAs (Service Level Agreements) such as those cited above (they actually mentioned five 9s)* …
- … at peak loads of 10-12 million requests/minute.
|Categories: Aerospike, Market share and customer counts, Memory-centric data management, NoSQL, Pricing, Web analytics||3 Comments|
Perhaps we should remind ourselves of the many ways data models can be caused to churn. Here are some examples that are top-of-mind for me. They do overlap a lot — and the whole discussion overlaps with my post about schema complexity last January, and more generally with what I’ve written about dynamic schemas for the past several years..
Just to confuse things further — some of these examples show the importance of RDBMS, while others highlight the relational model’s limitations.
The old standbys
Product and service changes. Simple changes to your product line many not require any changes to the databases recording their production and sale. More complex product changes, however, probably will.
A big help in MCI’s rise in the 1980s was its new Friends and Family service offering. AT&T couldn’t respond quickly, because it couldn’t get the programming done, where by “programming” I mainly mean database integration and design. If all that was before your time, this link seems like a fairly contemporaneous case study.
Organizational changes. A common source of hassle, especially around databases that support business intelligence or planning/budgeting, is organizational change. Kalido’s whole business was based on accommodating that, last I checked, as were a lot of BI consultants’. Read more
|Categories: Data warehousing, Derived data, Kalido, Log analysis, Software as a Service (SaaS), Specific users, Text, Web analytics||3 Comments|
Edit: Please see the comment thread below for updates. Please also see a follow-on post about how the surveillance data is actually used.
US government surveillance has exploded into public consciousness since last Thursday. With one major exception, the news has just confirmed what was already thought or known. So where do we stand?
My views about domestic data collection start:
- I’ve long believed that the Feds — specifically the NSA (National Security Agency) — are storing metadata/traffic data on every telephone call and email in the US. The recent news, for example Senator Feinstein’s responses to the Verizon disclosure, just confirms it. That the Feds sometimes claim this has to be “foreign” data or they won’t look at it hardly undermines my opinion.
- Even private enterprises can more or less straightforwardly buy information about every credit card purchase we make. So of course the Feds can get that as well, as the Wall Street Journal seems to have noticed. More generally, I’d assume the Feds have all the financial data they want, via the IRS if nothing else.
- Similarly, many kinds of social media postings are aggregated for anybody to purchase, or can be scraped by anybody who invests in the equipment and bandwidth. Attensity’s service is just one example.
- I’m guessing that web use data (http requests, search terms, etc.) is not yet routinely harvested by the US government.* Ditto deanonymization of same. I guess that way basically because I’ve heard few rumblings to the contrary. Further, the consumer psychographic profiles that are so valuable to online retailers might be of little help to national security analysts anyway.
- Video surveillance seems likely to grow, from fixed cameras perhaps to drones; note for example the various officials who called for more public cameras after that Boston Marathon bombing. But for the present discussion, that’s of lesser concern to me, simply because it’s done less secretively than other kinds of surveillance. If there’s a camera that can see us, often we can see it too.
*Recall that these comments are US-specific. Data retention legislation has been proposed or passed in multiple countries to require recording of, among other things, all URL requests, with the stated goal of fighting either digital piracy or child pornography.
As for foreign data: Read more
|Categories: Hadoop, HP and Neoview, Petabyte-scale data management, Pricing, Surveillance and privacy, Telecommunications, Text, Vertica Systems, Web analytics||10 Comments|