Analysis of columnar data warehouse DBMS vendor Vertica Systems. Related subjects include:
Interana has an interesting story, in technology and business model alike. For starters:
- Interana does ad-hoc event series analytics, which they call “interactive behavioral analytics solutions”.
- Interana has a full-stack analytic offering, include:
- Its own columnar DBMS …
- … which has a non-SQL DML (Data Manipulation Language) meant to handle event series a lot more fluently than SQL does, but which the user is never expected to learn because …
- … there also are BI-like visual analytics tools that support plenty of drilldown.
- Interana sells all this to “product” departments rather than marketing, because marketing doesn’t sufficiently value Interana’s ad-hoc query flexibility.
- Interana boasts >40 customers, with annual subscription fees ranging from high 5 figures to low 7 digits.
And to be clear — if we leave aside any questions of marketing-name sizzle, this really is business intelligence. The closest Interana comes to helping with predictive modeling is giving its ad-hoc users inspiration as to where they should focus their modeling attention.
Interana also has an interesting twist in its business model, which I hope can be used successfully by other enterprise software startups as well. Read more
I used to spend most of my time — blogging and consulting alike — on data warehouse appliances and analytic DBMS. Now I’m barely involved with them. The most obvious reason is that there have been drastic changes in industry structure:
- Many of the independent vendors were swooped up by acquisition.
- None of those acquisitions was a big success.
- Microsoft did little with DATAllegro.
- Netezza struggled with R&D after being bought by IBM. An IBMer recently told me that their main analytic RDBMS engine was BLU.
- I hear about Vertica more as a technology to be replaced than as a significant ongoing market player.
- Pivotal open-sourced Greenplum. I have detected few people who care.
- Ditto for Actian’s offerings.
- Teradata claimed a few large Aster accounts, but I never hear of Aster as something to compete or partner with.
- Smaller vendors fizzled too. Hadapt and Kickfire went to Teradata as more-or-less acquihires. InfiniDB folded. Etc.
- Impala and other Hadoop-based alternatives are technology options.
- Oracle, Microsoft, IBM and to some extent SAP/Sybase are still pedaling along … but I rarely talk with companies that big.
Simply reciting all that, however, begs the question of whether one should still care about analytic RDBMS at all.
My answer, in a nutshell, is:
Analytic RDBMS — whether on premises in software, in the form of data warehouse appliances, or in the cloud – are still great for hard-core business intelligence, where “hard-core” can refer to ad-hoc query complexity, reporting/dashboard concurrency, or both. But they aren’t good for much else.
I’ve talked with many companies recently that believe they are:
- Focused on building a great data management and analytic stack for log management …
- … unlike all the other companies that might be saying the same thing …
- … and certainly unlike expensive, poorly-scalable Splunk …
- … and also unlike less-focused vendors of analytic RDBMS (which are also expensive) and/or Hadoop distributions.
At best, I think such competitive claims are overwrought. Still, it’s a genuinely important subject and opportunity, so let’s consider what a great log management and analysis system might look like.
Much of this discussion could apply to machine-generated data in general. But right now I think more players are doing product management with an explicit conception either of log management or event-series analytics, so for this post I’ll share that focus too.
A short answer might be “Splunk, but with more analytic functionality and more scalable performance, at lower cost, plus numerous coupons for free pizza.” A more constructive and bottoms-up approach might start with: Read more
As part of my series on the keys to and likelihood of success, I outlined some examples from the DBMS industry. The list turned out too long for a single post, so I split it up by millennia. The part on 20th Century DBMS success and failure went up Friday; in this one I’ll cover more recent events, organized in line with the original overview post. Categories addressed will include analytic RDBMS (including data warehouse appliances), NoSQL/non-SQL short-request DBMS, MySQL, PostgreSQL, NewSQL and Hadoop.
DBMS rarely have trouble with the criterion “Is there an identifiable buying process?” If an enterprise is doing application development projects, a DBMS is generally chosen for each one. And so the organization will generally have a process in place for buying DBMS, or accepting them for free. Central IT, departments, and — at least in the case of free open source stuff — developers all commonly have the capacity for DBMS acquisition.
In particular, at many enterprises either departments have the ability to buy their own analytic technology, or else IT will willingly buy and administer things for a single department. This dynamic fueled much of the early rise of analytic RDBMS.
Buyer inertia is a greater concern.
- A significant minority of enterprises are highly committed to their enterprise DBMS standards.
- Another significant minority aren’t quite as committed, but set pretty high bars for new DBMS products to cross nonetheless.
- FUD (Fear, Uncertainty and Doubt) about new DBMS is often justifiable, about stability and consistent performance alike.
A particularly complex version of this dynamic has played out in the market for analytic RDBMS/appliances.
- First the newer products (from Netezza onwards) were sold to organizations who knew they wanted great performance or price/performance.
- Then it became more about selling “business value” to organizations who needed more convincing about the benefits of great price/performance.
- Then the behemoth vendors became more competitive, as Teradata introduced lower-price models, Oracle introduced Exadata, Sybase got more aggressive with Sybase IQ, IBM bought Netezza, EMC bought Greenplum, HP bought Vertica and so on. It is now hard for a non-behemoth analytic RDBMS vendor to make headway at large enterprise accounts.
- Meanwhile, Hadoop has emerged as serious competitor for at least some analytic data management, especially but not only at internet companies.
Otherwise I’d say: Read more
I’m commonly asked to assess vendor claims of the kind:
- “Our system lets you do multiple kinds of processing against one database.”
- “Otherwise you’d need two or more data managers to get the job done, which would be a catastrophe of unthinkable proportion.”
So I thought it might be useful to quickly review some of the many ways organizations put multiple data stores to work. As usual, my bottom line is:
- The most extreme vendor marketing claims are false.
- There are many different choices that make sense in at least some use cases each.
Horses for courses
It’s now widely accepted that different data managers are better for different use cases, based on distinctions such as:
- Short-request vs. analytic.
- SQL vs. non-SQL (NoSQL or otherwise).
- Expensive/heavy-duty vs. cheap/easy-to-support.
Vendors are part of this consensus; already in 2005 I observed
For all practical purposes, there are no DBMS vendors left advocating single-server strategies.
Vendor agreement has become even stronger in the interim, as evidenced by Oracle/MySQL, IBM/Netezza, Oracle’s NoSQL dabblings, and various companies’ Hadoop offerings.
Multiple data stores for a single application
We commonly think of one data manager managing one or more databases, each in support of one or more applications. But the other way around works too; it’s normal for a single application to invoke multiple data stores. Indeed, all but the strictest relational bigots would likely agree: Read more
I stopped by MemSQL last week, and got a range of new or clarified information. For starters:
- Even though MemSQL (the product) was originally designed for OLTP (OnLine Transaction Processing), MemSQL (the company) is now focused on analytic use cases …
- … which was the point of introducing MemSQL’s flash-based columnar option.
- One MemSQL customer has a 100 TB “data warehouse” installation on Amazon.
- Another has “dozens” of terabytes of data spread across 500 machines, which aggregate 36 TB of RAM.
- At customer Shutterstock, 1000s of non-MemSQL nodes are monitored by 4 MemSQL machines.
- A couple of MemSQL’s top references are also Vertica flagship customers; one of course is Zynga.
- MemSQL reports encountering Clustrix and VoltDB in a few competitive situations, but not NuoDB. MemSQL believes that VoltDB is still hampered by its traditional issues — Java, reliance on stored procedures, etc.
On the more technical side: Read more
|Categories: Clustering, Clustrix, Columnar database management, Data warehousing, Database compression, In-memory DBMS, MemSQL, NewSQL, NuoDB, Specific users, Vertica Systems, VoltDB and H-Store, Workload management, Zynga||18 Comments|
In 1981, Gerry Chichester and Vaughan Merlyn did a user-survey-based report about transaction-oriented fourth-generation languages, the leading application development technology of their day. The report included top-ten lists of important features during the buying cycle and after implementation. The items on each list were very similar — but the order of the items was completely different. And so the report highlighted what I regard as an eternal truth of the enterprise software industry:
What users value in the product-buying process is quite different from what they value once a product is (being) put into use.
Here are some thoughts about how that comes into play today.
Wants outrunning needs
1. For decades, BI tools have been sold in large part via demos of snazzy features the CEO would like to have on his desk. First it was pretty colors; then it was maps; now sometimes it’s “real-time” changing displays. Other BI features, however, are likely to be more important in practice.
2. In general, the need for “real-time” BI data freshness is often exaggerated. If you’re a human being doing a job that’s also often automated at high speed — for example network monitoring or stock trading — there’s a good chance you need fully human real-time BI. Otherwise, how much does a 5-15 minute delay hurt? Even if you’re monitoring website sell-through — are your business volumes really high enough that 5 minutes matters much? eBay answered “yes” to that question many years ago, but few of us work for businesses anywhere near eBay’s scale.
Even so, the want for speed keeps growing stronger.
3. Similarly, some desires for elastic scale-out are excessive. Your website selling koi pond accessories should always run well on a single server. If you diversify your business to the point that that’s not true, you’ll probably rewrite your app by then as well.
4. Some developers want to play with cool new tools. That doesn’t mean those tools are the best choice for the job. In particular, boring old SQL has merits — such as joins! — that shiny NoSQL hasn’t yet replicated.
5. Some developers, on the other hand, want to keep using their old tools, on which they are their employers’ greatest experts. That doesn’t mean those tools are the best choice for the job either.
6. More generally, some enterprises insist on brand labels that add little value but lots of expense. Yes, there are many benefits to vendor consolidation, and you may avoid many headaches if you stick with not-so-cutting-edge technology. But “enterprise-grade” hardware failure rates may not differ enough from “consumer-grade” ones to be worth paying for.
|Categories: Benchmarks and POCs, Business intelligence, Cloud computing, Clustering, Data models and architecture, Data warehousing, NoSQL, Software as a Service (SaaS), Vertica Systems||3 Comments|
The Spark buzz keeps increasing; almost everybody I talk with expects Spark to win big, probably across several use cases.
Disclosure: I’ll soon be in a substantial client relationship with Databricks, hoping to improve their stealth-mode marketing.
The “real-time analytics” gold rush I called out last year continues. A large fraction of the vendors I talk with have some variant of “real-time analytics” as a central message.
Hadapt laid off its sales and marketing folks, and perhaps some engineers as well. In a nutshell, Hadapt’s approach to SQL-on-Hadoop wasn’t selling vs. the many alternatives, and Hadapt is doubling down on poly-structured data*/schema-on-need.
*While Hadapt doesn’t to my knowledge use the term “poly-structured data”, some other vendors do. And so I may start using it more myself, at least when the poly-structured/multi-structured distinction actually seems significant.
WibiData is partnering with DataStax, WibiData is of course pleased to get access to Cassandra’s user base, which gave me the opportunity to ask why they thought Cassandra had beaten HBase in those accounts. The answer was performance and availability, while Cassandra’s traditional lead in geo-distribution wasn’t mentioned at all.
Disclosure: My fingerprints are all over that deal.
In other news, WibiData has had some executive departures as well, but seems to be staying the course on its strategy. I continue to think that WibiData has a really interesting vision about how to do large-data-volume interactive computing, and anybody in that space would do well to talk with them or at least look into the open source projects WibiData sponsors.
I encountered another apparently-popular machine-learning term — bandit model. It seems to be glorified A/B testing, and it seems to be popular. I think the point is that it tries to optimize for just how much you invest in testing unproven (for good or bad) alternatives.
I had an awkward set of interactions with Gooddata, including my longest conversations with them since 2009. Gooddata is in the early days of trying to offer an all-things-to-all-people analytic stack via SaaS (Software as a Service). I gather that Hadoop, Vertica, PostgreSQL (a cheaper Vertica alternative), Spark, Shark (as a faster version of Hive) and Cassandra (under the covers) are all in the mix — but please don’t hold me to those details.
I continue to think that computing is moving to a combination of appliances, clusters, and clouds. That said, I recently bought a new gaming-class computer, and spent many hours gaming on it just yesterday.* I.e., there’s room for general-purpose workstations as well. But otherwise, I’m not hearing anything that contradicts my core point.
*The last beta weekend for The Elder Scrolls Online; I loved Morrowind.
It took me a bit of time, and an extra call with Vertica’s long-time R&D chief Shilpa Lawande, but I think I have a decent handle now on Vertica 7, code-named Crane. The two aspects of Vertica 7 I find most interesting are:
- Flex Zone, a schema-on-need technology very much like Hadapt’s (but of course with access to Vertica performance).
- What sounds like an alternate query execution capability for short-request queries, the big point of which is that it saves them from being broadcast across the whole cluster, hence improving scalability. (Adding nodes of course doesn’t buy you much for the portion of a workload that’s broadcast.)
Other Vertica 7 enhancements include:
- A lot of Bottleneck Whack-A-Mole.
- “Significant” improvements to the Vertica management console.
- Security enhancements (Kerberos), Hadoop integration enhancements (HCatalog), and enhanced integration with Hadoop security (Kerberos again).
- Some availability hardening. (“Fault groups”, which for example let you ensure that data is replicated not just to 2+ nodes, but also that the nodes aren’t all on the same rack.)
- Java as an option to do in-database analytics. (Who knew that feature was still missing?)
- Some analytic functionality. (Approximate COUNT DISTINCT, but not yet Approximate MEDIAN.)
Overall, two recurring themes in our discussion were:
- Load and ETL (Extract/Transform/Load) performance, and/or obviating ETL.
- Short-request performance, in the form of more scalable short-request concurrency.
Much of modern analytic technology deals with what might be called an entity-centric sequence of events. For example:
- You receive and open various emails.
- You click on and look at various web sites and pages.
- Specific elements are displayed on those pages.
- You study various products, and even buy some.
Analytic questions are asked along the lines “Which sequences of events are most productive in terms of leading to the events we really desire?”, such as product sales. Another major area is sessionization, along with data preparation tasks that boil down to arranging data into meaningful event sequences in the first place.
A number of my clients are focused on such scenarios, including WibiData, Teradata Aster (e.g. via nPath), Platfora (in the imminent Platfora 3), and others. And so I get involved in naming exercises. The term entity-centric came along a while ago, because “user-centric” is too limiting. (E.g., the data may not be about a person, but rather specifically about the actions taken on her mobile device.) Now I’m adding the term event series to cover the whole scenario, rather than the “event sequence(s)” I might appear to have been hinting at above.
I decided on “event series” earlier this week, after noting that: Read more
|Categories: Aster Data, Business intelligence, Data warehousing, EAI, EII, ETL, ELT, ETLT, Platfora, Predictive modeling and advanced analytics, Teradata, Vertica Systems, Web analytics, WibiData||20 Comments|