I’ve chatted a few times with marketing chief Michael Waclawiczek and others at data integration startup Expressor Software. Highlights of the Expressor story include:
- Expressor was founded in 2003 and funded in 2007. Two rounds of funding raised $16 million.
- Expressor’s first product release was in May, 2008; before that Expressor built custom integration tools for a couple of customers.
- Michael believes Expressor will have achieved 5 actual sales by the end of this quarter, as well being in 25 “highly active” sales cycles.
- Whatever Expressor’s long-term vision, right now it’s selling mainly on the basis of performance and affordability.
- In particular, Expressor believes it is superior to Ab Initio in both performance and ease of use.
- Expressor says that parallelism (a key aspect of data integration performance, it unsurprisingly seems) took a long time to develop. Obviously, they feel they got it right.
- Expressor is written in C, so as to do hard-core memory management for best performance.
- Expressor founder John Russell seems to have cut his teeth at Info USA, which he left in the 1990s. Other stops on his journey include Trilogy (briefly) and then Knightsbridge, before he branched out on his own.
Expressor’s real goals, I gather, have little to do with the performance + price positioning. Rather, John Russell had a vision of the ideal data integration tool, with a nice logical flow from step to step, suitable integrated metadata management, easy role-based UIs, and so on. But based on what I saw during an October visit, most of that is a ways away from fruition.