June 22, 2011

Citrusleaf RTA

Citrusleaf has released an add-on product called Citrusleaf RTA (Real-Time Attribution). It’s to be used when:

The metrics envisioned are:

A consistent relational schema is NOT assumed.

Citrusleaf’s solution is:

The downside is that when you do read 100 objects/records per person, you might need to do 100 seeks.

Comments

2 Responses to “Citrusleaf RTA”

  1. Brian Bulkowski on June 22nd, 2011 7:21 pm

    Today, the advertising industry counts the last impression to determine who should get paid when conversions or other triggering events happen. We have identified a market need for retrieving time-ordered lists of user behavior.

    The ability to extract this data soon after the user has taken action, and to then be able to compare it with the user’s past behavior, helps our customers gain a better understanding of mobile and online purchasing behavior. New models are being created to predict and optimize revenue using specific user behavior.

    It is pretty exciting to be able to select the entire behavior chain at this scale.

  2. AeroSpike, the former Citrusleaf | DBMS 2 : DataBase Management System Services on August 14th, 2013 4:51 pm

    [...] the AeroSpike product story is as I described in two posts last year. At the highest [...]

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