July 25, 2012

The eternal bogosity of performance marketing

Chris Kanaracus uncovered a case of Oracle actually pulling an ad after having been found “guilty” of false advertising. The essence seems to be that Oracle claimed 20X hardware performance vs. IBM, based on a comparison done against 6 year old hardware running an earlier version of the Oracle DBMS. My quotes in the article were:

Another example of Oracle exaggeration was around the Exadata replacement of Teradata at Softbank. But the bogosity flows both ways. Netezza used to make a flat claim of 50X better performance than Oracle, while Vertica’s standard press release boilerplate long boasted

50x-1000x faster performance at 30% the cost of traditional solutions

Of course, reality is a lot more complicated. Even if you assume apples-to-apples comparisons in terms of hardware and software versions, performance comparisons can vary greatly depending upon queries, databases, or use cases. For example:

And so, vendor marketing claims about across-the-board performance should be viewed with the utmost of suspicion.

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