With Strata/Hadoop World being next week, there is much Hadoop discussion. One theme of the season is BI over Hadoop. I have at least 5 clients claiming they’re uniquely positioned to support that (most of whom partner with a 6th client, Tableau); the first 2 whose offerings I’ve actually written about are Teradata Aster and Hadapt. More generally, I’m hearing “Using Hadoop is hard; we’re here to make it easier for you.”
If enterprises aren’t yet happily running business intelligence against Hadoop, what are they doing with it instead? I took the opportunity to ask Cloudera, whose answers didn’t contradict anything I’m hearing elsewhere. As Cloudera tells it (approximately — this part of the conversation* was rushed):
- Industry segments include:
- Web, media, telecom, etc. (duh)
- Banking (in which I think they conflate investment/trading and commercial)
- Marketing services
- Insurance (coming on now)
- Bio/pharma (ditto)
- Cloudera’s basic split of use cases, in their lingo, is:
- “Data processing” (which is like ETL) — 40% or so of uses
- “Advanced analytics” — 40% or so
- “Real-time” (which is largely HBase) — 20% or so
- Notwithstanding that 20% figure, a majority of Cloudera clients seem to make some use of HBase.
- Application categories of note include but aren’t limited to:
- Anti-fraud — this seems to be driving insurance adoption, along with its more established footholds in trading, credit-granting, etc.
- Recommendation engines, in various obvious sectors
- Market basket analysis — I didn’t get much detail here
- Gene sequencing data analysis — this seems to be driving bio/pharma adoption
Anyhow, Cloudera says that its users typically get into true production within a few quarters after signing up — because if they were just doing utter experimentation, they’d be using a totally free version of Hadoop.
*This was the same conversation in which I asked Cloudera about Hadoop hardware trends.
And finally, while I’m jumping around here — last April I wrote:
If MapR still has momentum, nobody I talked with has noticed.
That is no longer accurate. Hadapt and another of my clients are partnering with MapR, in both cases because of their customers who are MapR users.