Per-terabyte pricing
Software-only DBMS vendors sometimes price per terabyte of user data. Vertica’s list price is $100K/TB. Greenplum’s list price is $70K/TB. In practice, both offer substantial discounts, especially at higher volumes. In both cases, this means raw data, uncompressed, without counting indexes or temp space.
Client experience teaches me that this definition is easy to forget, so let me reemphasize the key point:
Per-terabyte pricing is based on a calculated figure. Per-terabyte pricing is not based on the current disk space used by your database when managed by the DBMS you are replacing.
There’s at least one important difference in how Vertica and Greenplum calculate database size. No matter how many times you copy the data, Vertica only charges you for it once.* But if you spin out data marts and recopy data into it — as Greenplum rightly encourages you to do — Greenplum wants to be paid for each copy. Similarly, Vertica charges only for deployment, and not for test or development; I didn’t remember to ask what Greenplum’s policies are in those regards. (Edit: Greenplum says in a comment below that it doesn’t charge for test or development data either.)
*That policy is a great fit with Vertica’s performance recommendation that you should store columns in different sort orders, perhaps an average of two copies per column.
| Categories: Columnar database management, Data warehousing, Greenplum, Pricing, Vertica Systems | 7 Comments |
Greenplum blogs about some customers
I’ve written some about Greenplum’s customers at eBay and Fox Interactive Media. But as I recently grumped, I’m not in the mood right now to write much about other Greenplum customers. Fortunately, Greenplum has filled the gap itself. Marketing chief Paul Salazar just blogged about a number of other big Greenplum customers. And last month Paul blogged in considerable detail about what he characterizes as an enterprise data warehouse (EDW) conversion — Oracle replacement — at a large pharmaceutical company.
| Categories: Application areas, Data warehousing, Greenplum, Oracle | Leave a Comment |
The future of data marts
Greenplum is announcing today a long-term vision, under the name Enterprise Data Cloud (EDC). Key observations around the concept — mixing mine and Greenplum’s together — include:
- Data marts aren’t just for performance (or price/performance). They also exist to give individual analysts or small teams control of their analytic destiny.
- Thus, it would be really cool if business users could have their own analytic “sandboxes” — virtual or physical analytic databases that they can manipulate without breaking anything else.
- In any case, business users want to analyze data when they want to analyze it. It is often unwise to ask business users to postpone analysis until after an enterprise data model can be extended to fully incorporate the new data they want to look at.
- Whether or not you agree with that, it’s an empirical fact that enterprises have many legacy data marts (or even, especially due to M&A, multiple legacy data warehouses). Similarly, it’s an empirical fact that many business users have the clout to order up new data marts as well.
- Consolidating data marts onto one common technological platform has important benefits.
In essence, Greenplum is pitching the story:
- Thesis: Enterprise Data Warehouses (EDWs)
- Antithesis: Data Warehouse Appliances
- Synthesis: Greenplum’s Enterprise Data Cloud vision
When put that starkly, it’s overstated, not least because
Specialized Analytic DBMS != Data Warehouse Appliance
But basically it makes sense, for two main reasons:
- Analysis is performed on all sorts of novel data, from sources far beyond an enterprise’s core transactions. This data neither has to fit nor particularly benefits from being tightly fitted into the core enterprise data model. Requiring it to do so is just an unnecessary and painful bureaucratic delay.
- On the other hand, consolidation can be a good idea even when systems don’t particularly interoperate. Data marts, which commonly do in part interoperate with central data stores, have all the more reason to be consolidated onto a central technology platform/stack.
More on Fox Interactive Media’s use of Greenplum
Greenplum’s most important reference is probably its energetic advocate Fox Interactive Media, even ahead of much larger user Greenplum user eBay, and notwithstanding Aster Data’s large presence in Fox subsidiary MySpace. I just ran across a “review” of Greenplum by FIM’s Brian Dolan, neatly summarizing his views about Greenplum’s strengths, weaknesses, and uses inside Fox. Highlights include: Read more
| Categories: Data warehousing, Fox and MySpace, Greenplum, Web analytics | 2 Comments |
Merv Adrian on SAND Technology
Merv Adrian blogged about SAND Technology, casting significant doubt on SAND’s business prospects. At this point, I can’t say I disagree. On the other hand, SAND does have public, audited financial statements showing it generating more revenue than a lot of other analytic DBMS or archiving vendors probably make. Columnar DBMS vendors doing better than SAND are Sybase, Vertica, maybe Infobright — and who else?
| Categories: Archiving and information preservation, Columnar database management, Data warehousing, SAND Technology | 1 Comment |
Daniel Abadi on Kickfire and related subjects
Daniel Abadi has a new blog, whose first post centers around Kickfire. The money quote is (emphasis mine):
In order for me to get excited about Kickfire, I have to ignore Mike Stonebraker’s voice in my head telling me that DBMS hardware companies have been launched many times in the past are ALWAYS fail (the main reasoning is that Moore’s law allows for commodity hardware to catch up in performance, eventually making the proprietary hardware overpriced and irrelevant). But given that Moore’s law is transforming into increased parallelism rather than increased raw speed, maybe hardware DBMS companies can succeed now where they have failed in the past
Good point.
More generally, Abadi speculates about the market for MySQL-compatible data warehousing. My responses include:
- OF COURSE there are many MySQL users who need to move to a serious analytic DBMS.
- What’s less clear is whether there’s any big advantage to those users in remaining MySQL-compatible when they do move. I’m not sure what MySQL-specific syntax or optimizations they’d have that would be difficult to port to a non-MySQL system.
- It’s nice to see Abadi speaking well of Infobright and its technology.
- To say that Infobright went open source because it was “desperate” is overstated. That said, I don’t think Infobright was on track to prosper without going open source.
- While open source and MySQL go together, an appliance like Kickfire loses many (not all) of the benefits of open source.
- Calpont has indeed never disclosed a customer win. Any year now … (Just kidding, Vogel!)
- In general, seeing Abadi be so favorable toward Vertica competitors adds credibiity to the recent Hadoop vs. DBMS paper.
Anyhow, as previously noted, I’m a big Daniel Abadi fan. I look forward to seeing what else he posts in his blog, and am optimistic he’ll live up to or exceed its stated goals.
| Categories: Calpont, Columnar database management, Data warehouse appliances, Data warehousing, DBMS product categories, Infobright, Kickfire, MySQL, Open source, Theory and architecture | 2 Comments |
Greenplum update — Release 3.3 and so on
I visited Greenplum in early April, and talked with them again last night. As I noted in a separate post, there are a couple of subjects I won’t write about today. But that still leaves me free to cover a number of other points about Greenplum, including: Read more
| Categories: Data warehousing, Database compression, EAI, EII, ETL, ELT, ETLT, Greenplum, MapReduce, Market share and customer counts, Parallelization, PostgreSQL, Pricing | 11 Comments |
Greenplum will be announcing some stuff
Greenplum is having a webinar Monday to announce “The Next Big Leap in Data Warehousing” (capitalization theirs). The idea they’ll be talking about is a genuinely good one. And off the top of my head I can only think of a few vendors who implemented it before Greenplum, and even fewer who emphasize it explicitly. So if you like webinars, you might want to listen in. I plan to blog about the general concept soon after the 12:01 am Monday embargo lifts. (Uh, guys, it is Monday rather than Tuesday, right?) Read more
| Categories: Data warehousing, Greenplum, Specific users | 1 Comment |
Reinventing business intelligence
I’ve felt for quite a while that business intelligence tools are due for a revolution. But I’ve found the subject daunting to write about because — well, because it’s so multifaceted and big. So to break that logjam, here are some thoughts on the reinvention of business intelligence technology, with no pretense of being in any way comprehensive.
Natural language and classic science fiction
Actually, there’s a pretty well-known example of BI near-perfection — the Star Trek computers, usually voiced by the late Majel Barrett Roddenberry. They didn’t have a big role in the recent movie, which was so fast-paced nobody had time to analyze very much, but were a big part of the Star Trek universe overall. Star Trek’s computers integrated analytics, operations, and authentication, all with a great natural language/voice interface and visual displays. That example is at the heart of a 1998 article on natural language recognition I just re-posted.
As for reality: For decades, dating back at least to Artificial Intelligence Corporation’s Intellect, there have been offerings that provided “natural language” command, control, and query against otherwise fairly ordinary analytic tools. Such efforts have generally fizzled, for reasons outlined at the link above. Wolfram Alpha is the latest try; fortunately for its prospects, natural language is really only a small part of the Wolfram Alpha story.
A second theme has more recently emerged — using text indexing to get at data more flexibly than a relational schema would normally allow, either by searching on data values themselves (stressed by Attivio) or more by searching on the definitions of pre-built reports (the Google OneBox story). SAP’s Explorer is the latest such view, but I find Doug Henschen’s skepticism about SAP Explorer more persuasive than Cindi Howson’s cautiously favorable view. Partly that’s because I know SAP (and Business Objects); partly it’s because of difficulties such as those I already noted.
Flexibility and data exploration
It’s a truism that each generation of dashboard-like technology fails because it’s too inflexible. Users are shown the information that will provide them with the most insight. They appreciate it at first. But eventually it’s old hat, and when they want to do something new, the baked-in data model doesn’t support it.
The latest attempts to overcome this problem lie in two overlapping trends — cool data exploration/visualization tools, and in-memory analytics. Read more
| Categories: Analytic technologies, Business intelligence, Google, Memory-centric data management, Microsoft and SQL*Server, SAP AG | 19 Comments |
Sneakernet to the cloud
Recently, Amazon CTO Werner Vogels put up a blog post which suggested that, now and in the future, the best way to get large databases into the cloud is via sneakernet. In some circumstances, he is surely right. Possible implications include:
- When sending data to the cloud, you probably want to compress it to the max before sending. Clearpace’s new RainStor structured-data archiving service emphasizes that idea. RainStor marketing says cloud, cloud, cloud — but Clearpace thinks you really should have a bit of its software onsite too, to compress the data before sending it across the wire.
- Getting data from one cloud to another cloud could be problematic. I’m fond of saying that weblog data naturally lives in the cloud at your hosting company’s location, so you should analyze it there too. But this makes the most sense if you analyze it or at least filter/reduce it in place. (That said, the really, really big web companies have lots of different data centers, and presumably do move huge amounts of log data from place to place.)
But for one-time moves of data sets — sure, sneaker net/snail mail should work just fine.