Hortonworks did a business-oriented round of outreach, talking with at least Derrick Harris and me. Notes from my call — for which Rob Bearden* didn’t bother showing up — include, in no particular order:
- Hortonworks denies advanced acquisition discussions with either Microsoft and Intel. Of course, that doesn’t exactly contradict the widespread story of Intel having made an acquisition offer.
- As vendors usually do, Hortonworks denies the extreme forms of Cloudera’s suggestion that Hortonworks competitive wins relate to price slashing. But Hortonworks does believe that its license fees often wind up being lower than Cloudera’s, due especially to Hortonworks offering few extra-charge items than Cloudera.
- Hortonworks used a figure of ~75 subscription customers. This does not include OEM sales through, for example, Teradata, Microsoft Azure, or Rackspace. However, that does include …
- … a small number of installations hosted in the cloud — e.g. ~2 on Amazon Web Services — or otherwise remotely. Also, testing in the cloud seems to be fairly frequent, and the cloud can also be a source of data ingested into Hadoop.
- Since Hortonworks a couple of times made it seem that Rackspace was an important partner, behind only Teradata and Microsoft, I finally asked why. Answers boiled down to a Rackspace Hadoop-as-a-service offering, plus joint work to improve Hadoop-on-OpenStack.
- Other Hortonworks reseller partners seem more important in terms of helping customers consumer HDP (Hortonworks Data Platform), rather than for actually doing Hortonworks’ selling for it. (This is unsurprising — channel sales rarely are a path to success for a product that is also appropriately sold by a direct force.)
- Hortonworks listed its major industry sectors as:
- Web and retailing, which it identifies as one thing.
- Health care (various subsectors).
- Financial services, which it called “competitive” in the kind of tone that usually signifies “we lose a lot more than we win, and would love to change that”.
*Speaking of CEO Bearden, an interesting note from Derrick’s piece is that Bearden is quoted as saying “I started this company from day one …”, notwithstanding that the now-departed Eric Baldeschwieler was founding CEO.
In Hortonworks’ view, Hadoop adopters typically start with a specific use case around a new type of data, such as clickstream, sensor, server log, geolocation, or social. Read more
- Has been a best-selling, award-winning novelist.
- Is superbly connected in the writing world. (Two terms as a director of the Author’s Guild, past president of Novelists, Inc., etc.)
- Taught college courses on both English and neurobiology.
- Was a top-two independent expert on search engines (her only peer was Danny Sullivan).
- Wrote better SQL than I did.
In other words, she’s no dummy.
I emphasize that because she’s my source about some screw-ups at Amazon.com and other online booksellers that at first seem a little hard to believe. In no particular order: Read more
I chatted yesterday with the Hortonworks gang. The main subject was Hortonworks’ approach to SQL-on-Hadoop — commonly called Stinger — but at my request we cycled through a bunch of other topics as well. Company-specific notes include:
- Hortonworks founder J. Eric “Eric14″ Baldeschwieler is no longer at Hortonworks, although I imagine he stays closely in touch. What he’s doing next is unspecified, except by the general phrase “his own thing”. (Derrick Harris has more on Eric’s departure.)
- John Kreisa still is at Hortonworks, just not as marketing VP. Think instead of partnerships and projects.
- ~250 employees.
- ~70-75 subscription customers.
Our deployment and use case discussions were a little confused, because a key part of Hortonworks’ strategy is to support and encourage the idea of combining use cases and workloads on a single cluster. But I did hear:
- 10ish nodes for a typical starting cluster.
- 100ish nodes for a typical “data lake” committed adoption.
- Teradata UDA (Unified Data Architecture)* customers sometimes (typically?) jumping straight to a data lake scenario.
- A few users in the 10s of 1000s of nodes. (Obviously Yahoo is one.)
- HBase used in >50% of installations.
- Hive probably even more than that.
- Hortonworks is seeing a fair amount of interest in Windows Hadoop deployments.
*By the way — Teradata seems serious about pushing the UDA as a core message.
Ecosystem notes, in Hortonworks’ perception, included:
- Cloudera is obviously Hortonworks’ biggest distro competitor. Next is IBM, presumably in its blue-forever installed base. MapR is barely on the radar screen; Pivotal’s likely rise hasn’t yet hit sales reports.
- Hortonworks evidently sees a lot of MicroStrategy and Tableau, and some Platfora and Datameer, the latter two at around the same level of interest.
- Accumulo is a big deal in the Federal government, and has gotten a few health care wins as well. Its success is all about security. (Note: That’s all consistent with what I hear elsewhere.)
I also asked specifically about OpenStack. Hortonworks is a member of the OpenStack project, contributes nontrivially to Swift and other subprojects, and sees Rackspace as an important partner. But despite all that, I think strong Hadoop/OpenStack integration is something for the indefinite future.
Hortonworks’ views about Hadoop 2.0 start from the premise that its goal is to support running a multitude of workloads on a single cluster. (See, for example, what I previously posted about Tez and YARN.) Timing notes for Hadoop 2.0 include:
- It’s been in preview/release candidate/commercial beta mode for weeks.
- Q3 is the goal; H2 is the emphatic goal.
- Yahoo’s been in production with YARN >8 months, and has no MapReduce 1 clusters left. (Yahoo has >35,000 Hadoop nodes.)
- The last months of delays have been mainly about sprucing up various APIs and protocols, which may need to serve for a similar multi-year period as Hadoop 1’s have. But there also was some YARN stabilization into May.
Frankly, I think Cloudera’s earlier and necessarily incremental Hadoop 2 rollout was a better choice than Hortonworks’ later big bang, even though the core-mission aspect of Hadoop 2.0 is what was least ready. HDFS (Hadoop Distributed File System) performance, NameNode failover and so on were well worth having, and it’s more than a year between Cloudera starting supporting them and when Hortonworks is offering Hadoop 2.0.
Hortonworks’ approach to doing SQL-on-Hadoop can be summarized simply as “Make Hive into as good an analytic RDBMS as possible, all in open source”. Key elements include: Read more
Perhaps we should remind ourselves of the many ways data models can be caused to churn. Here are some examples that are top-of-mind for me. They do overlap a lot — and the whole discussion overlaps with my post about schema complexity last January, and more generally with what I’ve written about dynamic schemas for the past several years..
Just to confuse things further — some of these examples show the importance of RDBMS, while others highlight the relational model’s limitations.
The old standbys
Product and service changes. Simple changes to your product line many not require any changes to the databases recording their production and sale. More complex product changes, however, probably will.
A big help in MCI’s rise in the 1980s was its new Friends and Family service offering. AT&T couldn’t respond quickly, because it couldn’t get the programming done, where by “programming” I mainly mean database integration and design. If all that was before your time, this link seems like a fairly contemporaneous case study.
Organizational changes. A common source of hassle, especially around databases that support business intelligence or planning/budgeting, is organizational change. Kalido’s whole business was based on accommodating that, last I checked, as were a lot of BI consultants’. Read more
|Categories: Data warehousing, Derived data, Kalido, Log analysis, Software as a Service (SaaS), Specific users, Text, Web analytics||2 Comments|
I’m not having a productive week, part of the reason being a hard drive crash that took out early drafts of what were to be last weekend’s blog posts. Now I’m operating from a laptop, rather than my preferred dual-monitor set-up. So please pardon me if I’m concise even by comparison to my usual standards.
- My recent posts based on surveillance news have been partly superseded by – well, by more news. Some of that news, along with some good discussion, may be found in the comment threads.
- The same goes for my recent Hadoop posts.
- The replay for my recent webinar on real-time analytics is now available. My part ran <25 minutes.
- One of my numerous clients using or considering a “real-time analytics” positioning is Sqrrl, the company behind the NoSQL DBMS Accumulo. Last month, Derrick Harris reported on a remarkable Accumulo success story – multiple US intelligence instances managing 10s of petabytes each, and supporting a variety of analytic (I think mainly query/visualization) approaches.
- Several sources have told me that MemSQL’s Zynga sale is (in part) for Membase replacement. This is noteworthy because Zynga was the original pay-for-some-of-the-development Membase customer.
- More generally, the buzz out of Couchbase is distressing. Ex-employees berate the place; job-seekers check around and then decide not to go there; rivals tell me of resumes coming out in droves. Yes, there’s always some of that, even at obviously prospering companies, but this feels like more than the inevitable low-level buzz one hears anywhere.
- I think the predictive modeling state of the art has become:
- Cluster in some way.
- Model separately on each cluster.
- And if you still want to do something that looks like a regression – linear or otherwise – then you might want to use a tool that lets you shovel training data in WITHOUT a whole lot of preparation* and receive a model back out. Even if you don’t accept that as your final model, it can at least be a great guide to feature selection (in the statistical sense of the phrase) and the like.
- Champion/challenger model testing is also a good idea, at least if you’re in some kind of personalization/recommendation space, and have enough traffic to test like that.**
- Most companies have significant turnover after being acquired, perhaps after a “golden handcuff” period. Vertica is no longer an exception.
- Speaking of my clients at HP Vertica – they’ve done a questionable job of communicating that they’re willing to price their product quite reasonably. (But at least they allowed me to write about $2K/terabyte for hardware/software combined.)
- I’m hearing a little more Amazon Redshift buzz than I expected to. Just a little.
- StreamBase was bought by TIBCO. The rumor says $40 million.
*Basic and unavoidable ETL (Extract/Transform/Load) of course excepted.
**I could call that ABC (Always Be Comparing) or ABT (Always Be Testing), but they each sound like – well, like The Glove and the Lions.
I visited Cloudera Friday for, among other things, a chat about Impala with Marcel Kornacker and colleagues. Highlights included:
- Impala is meant to someday be a competitive MPP (Massively Parallel Processing) analytic RDBMS.
- At the moment, it is not one. For example, Impala lacks any meaningful form of workload management or query optimization.
- While Impala will run against any HDFS (Hadoop Distributed File System) file format, claims of strong performance assume that the data is in Parquet …
- … which is the replacement for the short-lived Trevni …
- … and which for most practical purposes is true columnar.
- Impala is also meant to be more than an RDBMS; Parquet and presumably in the future Impala can accommodate nested data structures.
- Just as Impala runs against most or all HDFS file formats, Parquet files can be used by most Hadoop execution engines, and of course by Pig and Hive.
- The Impala roadmap includes workload management, query optimization, data skipping, user-defined functions, hash distribution, two turtledoves, and a partridge in a pear tree.
Data gets into Parquet via batch jobs only — one reason it’s important that Impala run against multiple file formats — but background format conversion is another roadmap item. A single table can be split across multiple formats — e.g., the freshest data could be in HBase, with the rest is in Parquet.
The third of my three MySQL-oriented clients I alluded to yesterday is MemSQL. When I wrote about MemSQL last June, the product was an in-memory single-server MySQL workalike. Now scale-out has been added, with general availability today.
MemSQL’s flagship reference is Zynga, across 100s of servers. Beyond that, the company claims (to quote a late draft of the press release):
Enterprises are already using distributed MemSQL in production for operational analytics, network security, real-time recommendations, and risk management.
All four of those use cases fit MemSQL’s positioning in “real-time analytics”. Besides Zynga, MemSQL cites penetration into traditional low-latency markets — financial services (various subsectors) and ad-tech.
Highlights of MemSQL’s new distributed architecture start: Read more
|Categories: Clustering, Database compression, Emulation, transparency, portability, Games and virtual worlds, Investment research and trading, Log analysis, MemSQL, MySQL, NewSQL, Transparent sharding, Zynga||6 Comments|
Hadoop 2.0/YARN is the first big step in evolving Hadoop beyond a strict Map/Reduce paradigm, in that it at least allows for the possibility of non- or beyond-MapReduce processing engines. While YARN didn’t meet its target of general availability around year-end 2012, Arun Murthy of Hortonworks told me recently that:
- Yahoo is a big YARN user.
- There are other — paying — YARN users.
- YARN general availability is now targeted for well before the end of 2013.
Arun further told me about Tez, the next-generation Hadoop processing engine he’s working on, which he also discussed in a recent blog post:
With the emergence of Apache Hadoop YARN as the basis of next generation data-processing architectures, there is a strong need for an application which can execute a complex DAG [Directed Acyclic Graph] of tasks which can then be shared by Apache Pig, Apache Hive, Cascading and others. The constrained DAG expressible in MapReduce (one set of maps followed by one set of reduces) often results in multiple MapReduce jobs which harm latency for short queries (overhead of launching multiple jobs) and throughput for large-scale queries (too much overhead for materializing intermediate job outputs to the filesystem). With Tez, we introduce a more expressive DAG of tasks, within a single application or job, that is better aligned with the required processing task – thus, for e.g., any given SQL query can be expressed as a single job using Tez.
This is similar to the approach of BDAS Spark:
Rather than being restricted to Maps and Reduces, Spark has more numerous primitive operations, including map, reduce, sample, join, and group-by. You can do these more or less in any order.
although Tez won’t match Spark’s richer list of primitive operations.
More specifically, there will be six primitive Tez operations:
- HDFS (Hadoop Distributed File System) input and output.
- Sorting on input and output (I’m not sure why that’s two operations rather than one).
- Shuffling of input and output (ditto).
A Map step would compound HDFS input, output sorting, and output shuffling; a Reduce step compounds — you guessed it! — input sorting, input shuffling, and HDFS output.
I can’t think of much in the way of algorithms that would be logically impossible in MapReduce yet possible in Tez. Rather, the main point of Tez seems to be performance, performance consistency, response-time consistency, and all that good stuff. Specific advantages that Arun and I talked about included:
- The requirement for materializing (onto disk) intermediate results that you don’t want to is gone. (Yay!)
- Hadoop jobs will step on each other’s toes less. Instead of Maps and Reduces from unrelated jobs getting interleaved, all the operations from a single job will by default be executed in one chunk. (Even so, I see no reason to expect early releases of Tez to do a great job on highly concurrent mixed workload management.)
- Added granularity brings opportunities for additional performance enhancements, for example in the area of sorting. (Arun loves sorts.)
|Categories: Databricks, Spark and BDAS, Hadoop, Hortonworks, MapReduce, Workload management, Yahoo||14 Comments|
Two different vendors recently tried to inflict benchmarks on me. Both were YCSBs, so I decided to look up what the YCSB (Yahoo! Cloud Serving Benchmark) actually is. It turns out that the YCSB:
- Was developed by — you guessed it! — Yahoo.
- Is meant to simulate workloads that fetch web pages, including the writing portions of those workloads.
- Was developed with NoSQL data managers in mind.
- Bakes in one kind of sensitivity analysis — latency vs. throughput.
- Is implemented in extensible open source code.
That actually sounds pretty good, especially the extensibility part;* it’s likely that the YCSB can be useful in a variety of product selection scenarios. Still, as recent examples show, benchmark marketing is an annoying blight upon the database industry.
*With extensibility you can test your own workloads and do your own sensitivity analyses.
UC Berkeley’s AMPLab is working on a software stack that:
- Is meant (among other goals) to improve upon Hadoop …
- … but also to interoperate with it, and which in fact …
- … uses significant parts of Hadoop.
- Seems to have the overall name BDAS (Berkeley Data Analytics System).
The whole thing has $30 million in projected funding (half government, half industry) and a 6-year plan (which they’re 2 years into).
Specific projects of note in all that include:
- Mesos, a cluster manager. I don’t know much about Mesos, but it seems to be in production use, most notably at Twitter supporting Storm.
- Spark, a replacement for MapReduce and the associated execution stack.
- Shark, a replacement for Hive.
|Categories: ClearStory Data, Databricks, Spark and BDAS, Hadoop, MapReduce, Parallelization, Specific users, SQL/Hadoop integration||10 Comments|